What is Digital Marketing and Why do I need it?

When I started looking into developing an online presence or connecting with others online. This term kept coming up: “Digital Marketing”. What is it? What can I do with it? Do I need it if I am an entrepreneur, non-profit or even a church?

Enter digital marketing — in other words, any form of marketing that exists online. (blog.hubspot.com)

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. (blog.hubspot.com)

Digital marketing, online marketing, internet advertising whatever you call it, marketing your company online is a big deal these days. After all, internet usage has more than doubled over the past decade and this shift has massively affected how people purchase products and interact with businesses. (disruptiveadvertising.com)

At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Consumers heavily rely on digital means to research products. For example, Think with Google marketing insights found that 48% of consumers start their inquiries on search engines, while 33% look to brand websites and 26% search within mobile applications. (marketo.com)

By implementing an omnichannel digital marketing strategy, marketers can collect valuable insights into target audience behaviors while opening the door to new methods of customer engagement. Additionally, companies can expect to see an increase in retention. According to a report by Invesp, companies with strong omnichannel customer engagement strategies retain an average of 89% of their customers compared to companies with weak omnichannel programs that have a retention rate of just 33%. (marketo.com)

Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience's needs, and creating valuable online content. However, that's not to say all businesses should implement a digital marketing strategy in the same way. (blog.hubspot.com)

If your company is business-to-business (B2B), your digital marketing efforts are likely to be centered around online lead generation, with the end goal being for someone to speak to a salesperson. For that reason, the role of your marketing strategy is to attract and convert the highest quality leads for your salespeople via your website and supporting digital channels. (blog.hubspot.com)

So guess what? If you don't understand your buyer personas, you can't create an effective digital marketing strategy! (disruptiveadvertising.com)

Typically, people look at buyer personas as a good way to craft an effective marketing strategy. Buyer personas are great for this, but they are also an important part of putting together an effective digital marketing plan. (disruptiveadvertising.com)

The key is to develop a digital marketing strategy that puts you in all the places your followers are already hanging out, then using a variety of digital channels to connect with them in a multitude of ways… (digitalmarketer.com)

You'll learn all about it including how to plan your content marketing strategy and how to create “perfect” content here . (digitalmarketer.com)

By implementing an omnichannel digital marketing strategy, marketers can collect valuable insights into target audience behaviors while opening the door to new methods of customer engagement. Additionally, companies can expect to see an increase in retention. According to a report by Invesp, companies with strong omnichannel customer engagement strategies retain an average of 89% of their customers compared to companies with weak omnichannel programs that have a retention rate of just 33%. (marketo.com)

In fact, “constant” internet usage among adults increased by 5% in just the last three years, according to Pew Research . (blog.hubspot.com)

Connecting the dots between marketing and sales is hugely important — according to Aberdeen Group, companies with strong sales and marketing alignment achieve a 20% annual growth rate, compared to a 4% decline in revenue for companies with poor alignment. (blog.hubspot.com)

According to a report by Invesp, companies with strong omnichannel customer engagement strategies retain an average of 89% of their customers compared to companies with weak omnichannel programs that have a retention rate of just 33%. (marketo.com)

Seventy percent of internet users want to learn about products through content versus traditional advertisements (MDG, 2014). (marketo.com)

According to a 2018 study, nearly 90% of online consumers in the United States researched products and brands online before visiting the store or making a purchase. (en.wikipedia.org)

The Global Web Index estimated that in 2018, a little more than 50% of consumers researched products on social media. (en.wikipedia.org)

One of the key objectives of modern digital marketing is to raise brand awareness , the extent to which customers and the general public are familiar with and recognize a particular brand. (en.wikipedia.org)

Enhancing brand awareness is important in digital marketing, and marketing in general, because of its impact on brand perception and consumer decision-making. According to the 2015 essay, Impact of Brand on Consumer Behavior: (en.wikipedia.org)

Strategy and Digital Marketing that Convert They are clearly not just in it for the money, but genuinely want to see your business succeed. (clutch.co)

Where do you start if you want to develop a digital marketing strategy? It's still a common challenge since many businesses know how vital digital and mobile channels are today for acquiring and retaining customers. Yet they don't have an integrated plan to grow and engage their audiences effectively. If your business doesn't have a plan you will suffer from the ten problems I highlight later in this article and you will lose out to competitors who are more digitally savvy. (smartinsights.com)

In my experience, a common challenge is where to start drawing up your digital marketing plan. I think there is a fear that a massive report is required, but we believe that lean planning works best. Your plan doesn't need to be a huge report, a strategy can best be summarized in two or three sides of A4 in a table linking digital marketing strategies to SMART objectives within our RACE planning framework. We recommend creating a lean digital plan based on our 90-day planning templates to implement your digital plan rapidly to gain traction. You can learn more about our free download. (smartinsights.com)

Whether you have a strategy or not, at the heart of the Smart Insights ‘Opportunity, Strategy, Action' approach to improving digital marketing, is benchmarking to compare where you are now to assess the potential against where you need to be in the future. (smartinsights.com)

Grow your business and professional skills with dedicated guides and resources. Plus up to 50% off annual marketing training memberships. (smartinsights.com)

Subscribe For Latest Updates

Sign up for best of digital marketing, livestream and technology opinions on what matters to you.

Invalid email address
We promise not to spam you. You can unsubscribe at any time.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: