Being a marketer, you might come across a lot of trends every week online. But you should not start following any marketing trend just because it's new and trendy as the majority of trends take no time to fade away.
So, before pulling the trigger, make sure it’s the right video marketing trend for your brand. But always keep an eye over them as you continue your quest to optimize your video marketing. These are the video trends to keep an eye on over the upcoming year.
The popularity of live streaming videos is continuously growing on Facebook, Instagram, and other social media channels. Research on live streaming shows that this type of video encourages more audience engagement and retains viewers longer than prerecorded video.
“80% of consumers prefer to watch live videos from a brand than read a blog.”
“By 2020, live streaming is expected to account for 82% of all internet traffic.”
In today’s digital era, an ever-increasing number of brands are simplifying purchase making for customers. Shoppable videos, is one such type of content, enabling customers to purchase while watching. The latest trend in shoppable content is quickly empowering eCommerce, as brands always look to deliver a direct and instant sale.
The best way to use shoppable content is through Video. Nowadays, brands are using these new ads in videos to remove the gap between the customer and the product by engaging them.
“96% of Consumers Finds Videos Helpful While Making a Purchasing Decision.”
VR & 360 Degree Video
360 Degree Video is changing all the standards of video marketing. 360 videos are recorded in all directions, giving you a complete 360-degree view. While watching these videos, you're able to control the viewing direction and watch the video from whatever perspective you'd like. 360° videos are now something people are increasingly literate in, especially on social media platforms. Brands are turning to 360° video as an essential component of their digital marketing strategy. 360° video ads are a fantastic way of highlighting how your brand is innovative and forward-facing.
“Video ads using 360-degree technology drive 7% higher purchase intent on smartphones and a 12% increase in the belief that a brand has a “unique story to tell” when compared to traditional video ads.”
Blogs are hot but Vlogs are hotter. A vlog, or video blog, is the newest way to engage your audience while kicking up your buzz factor. You can use video to enhance your blog, or you can use it as your blog's main content. Vlogs help you connect with viewers because of their authenticity and provide your business with instant, massive exposure on the web.
“61 percent of businesses saying they now use video as a marketing tool.”
“69 percent of audiences prefer to watch video when it's available on a web page.”
Video is becoming a major and must-have tool for training. Video Training program has proven effective to train more employees at a time at a lower cost. It’s a great way to communicate educational, informative and business-critical information effectively while saving you time money and resources. With that said every business should be aiming to produce more videos for their training and learning and development program.
“Readers are 21% more likely to act on an email when it includes a video training.”
Videos offer consumers content that can be quickly and easily digested across a high number of channels. From B2C and B2B perspectives, they are effective at answering questions, giving information and creating relationships, making them a must-have for your digital marketing strategy.