Categories
Marketing Video

How to Use Social Media in Your Video Marketing Strategy

Videos tend to be the most popular form of viral content that can earn high ROI for your business. The momentous success of a well-drafted video marketing plan can bring to your brand is undeniable.

Few early-adopters of technology benefitted their marketing strategies with the introduction of this truly distinctive info-sharing medium. And the upcoming years would also harness from the fastest and most viral form of content strategy and the enormous engagement it would draw for brands.

So, for marketers, who are yet waiting for the big moment when they can cash in from social video marketing, should start working now. Creating videos won’t be enough, as they should be in sync with your product-funnel. Videos should be engagement rich which would force the user to opt for your product instead of the competitors.

Distribution or social sharing of the videos form the strongest pillar which needs to be well thought of. With tons of videos uploaded each hour and the viewership figures crossing millions, the social networks should not be ignored while drafting the video marketing plan.

Getting a clear understanding of this critical yet highly essential element of online marketing is a must for newbie marketers. To be like a Pro, you must follow what the Pro marketers do, create engaging and content rich-videos. Sharing a few social trends that would be prevailing in 2019.

Facebook And YouTube Still Lead the Race

Facebook and YouTube are still the most searched and viewed social platforms.

From small business to Fortune 500 brands, each of them has their presence marked on Facebook. YouTube accounts for millions of searches daily for How-to videos.

Create Personalized Videos

Customers need to be delighted at every point of the funnel. They need to be made to ‘feel special’ by your brand. Personalized videos help you build lasting relations, earn brand advocates and loyalists. Integrate your E-mail marketing strategies with Video Marketing.  Grab the attention of your viewers, embed a personalized video within the email. Get ready to witness whopping click-through-rates for your e-mail campaigns.

Share Across All Social Media Networks

Don’t just glue your marketing strategies to Facebook and YouTube. This way you would be missing on crowds that are using other prominent social networks. Include Twitter, Instagram, Google+, and Tumblr in your distribution channels. Also, take care of the viewer’s interests and those who access these networks according to their preferences.

Create Short, Content-Rich and Information Loaded Videos

Poor-quality videos are not preferred by viewers and can be skipped in a mere 2-3 seconds. Prioritize your campaign with the product/service offering. Focus primarily on the content and information that would be displayed.

Some of the proven and successful hacks Pro marketers used to engage viewers are keeping the videos short, identifying the problem and offering a solution. Giving apt details related to the product and the brand. No fake promises and not too much brand promotion.

Assure Viewability Across Devices and Platforms

Sharp and crisp videos fetch greater viewers. Check your video creation set-up and sound quality. There should not be background music that is too loud or confusing voice-overs. Also, the videos should be built keeping in view multiple-device viewability. Not every viewer can afford HD. So, build videos with standard definition and they must be responsive across all devices.

It all starts with the customer and ends with their satisfaction. So, a completely customer-centric approach should be the vision of your social video marketing strategy in 2019. Choose the social way for your video campaigns and don’t forget to gauge the performance of your video marketing campaigns.

Categories
Marketing Video

List of Awesome Video Marketing Tools Every Marketer Should Know

If you are searching for ways to promote your brand online, video marketing can be one of the best ways. It is undoubtedly an effective way to engage your website visitors and drive traffic to your site. 54% of consumers want to see more video content from a brand or business they support. Studies have found that by 2019, video traffic will comprise 80% of all internet traffic with 1.9 billion viewers worldwide.

But if you want to promote your brand through video marketing, you will need the right tools to create impressive videos for your business and promote them. Here is the complete list of video marketing tools available to promote your business.

Animoto

Whether you’re a beginner or an expert, Animoto makes it easy to create marketing videos that get your brand noticed. A well-placed video can entice your audience to learn more and drive traffic your way.

Filmora

Filmora is a video editing software service built for starters who would like to spend less time understanding the basic functionalities of a video editing software and focus more on their task of creating and editing videos.

Common Craft

Common Craft is a library of cut-out figures and still images that come with all Professional subscriptions. These videos can be used by educators to inspire confidence in using technology and the internet.

Wideo

Wideo is an online tool that allows you to create videos and presentations in a very easy and user-friendly way. With Wideo, you don’t need to have any previous video editing or design knowledge.

Wistia

Wistia provides video hosting services for businesses, including adding videos to the web, tracking performance and building audiences.

Vimeo

Vimeo is a video sharing platform that is known for people who like to create tech tutorials or gamers who like to show off their video gaming skills.

WeVideo

WeVideo is the online video editor that makes it easy to capture, create, view and share your movies at up to 4K resolution for stunning playback anywhere.

Vidyard

Vidyard is an online video platform for business which allows you to increase leads, accelerate your pipeline and delight your customers.

Vyond

Vyond combines an intuitive, powerful video editing platform with the training, support, and enterprise-level security to ensure that organizations of any size and individuals of any skill level can make media that moves.

Magisto

Magisto is an online video editor with a web application as well as a mobile app for automated video editing and production aimed at consumers and businesses.

VideoScribe

VideoScribe is easy, quick and inexpensive. You can create great animated videos in no time without any editing skills.

Videoshop

Videoshop is a fast and easy video editor to personalize your videos and share them with friends. Videoshop is compatible with iPhone and iPad videos only. Using videos from other platforms may cause instability or crashes.

Viewbix

Viewbix is a video analytics and technology company that helps companies understand what messages are resonating with their video viewers and how to leverage that data to enrich and empower a more effective video experience.

Powtoon

PowToon is a web-based animation software that allows you to quickly and easily create animated presentations with your students by manipulating pre-created objects, imported images, provided music and user created voice-overs.

Videolean

VideoLean is the platform where you can explain what’s your business about through an explanatory video. Make templated videos quickly and cheaply without film-making knowhow.

Picovico

Picovico is a tool that helps you “transform pictures, text, and music into a polished video”. The process of making video completes in simple four steps – adding photos, selecting the style, selecting music and creating the video, generally taking just one minute.

Use the video marketing tools mentioned above to create amazing videos and generate leads or engage audiences.

Categories
Business Marketing Social Media

Untold Tips to Plan an Effective Video Marketing Strategy for Your Business

Videos have become one of the most important tools in the marketing toolkit for almost every business. If you haven’t incorporated videos in your marketing plan, then you are lagging your competitors.

Your video marketing plan doesn’t need to be incredibly detailed, but you should have a good idea of how you’ll align video content with the goals of your company.

Including videos on your landing pages can increase conversions by 80%. In addition, 92% of mobile video consumers share videos with other people. Videos are a powerful tool to reach and engage with your target audience.

The following are a few tips that would be helpful while developing an effective video marketing strategy.

  1. Determine the Objective Your Video Will Fulfill

To justify videos that may be related to your B2B product, your business needs to understand why you’re creating video stories, what are you trying to accomplish and with whom. So, you must have a simple, one-liner mission statement, that sums up –

The type of content you want to create.

Who is your target audience?

What’s the value-added to your content?

Outline the Video Topics and Types You’ll Create

Before implementing video across any enterprise, it’s important to outline your scope. Have a look at the functions which will be using videos and the topics you want to cover in the video.

As per your requirement, you should decide which types of stories you’ll need to tell under each of these functions. The type of story should be selected as per the services and products you are showcasing.

Figure Out Who’s Going to Create Content

Depending on the production quality and budget, you might be able to invest in an in-house videographer or even a team of marketers dedicated to creating videos. If you have a high budget, you can outsource an agency to do it for you.

Overall, assess the resources you’ve got and figure out if you’re developing content in-house or outsourcing production, and how you will draw the distinction on various projects.

Where Your Content Will Be Posted

Whether you’re reusing webinar content, creating how-to videos, or behind the scenes interviews with your management team, you need to know where your videos will be live on your website.

You’ll notice that major brands behaving like media companies tend to have entire pages of their websites devoted to video. Take a look at The Lego Group for instance.

To get started with a video on your own site, try incorporating relevant videos into blog posts and creating a video hub where all of your content is organized into categories.

Determine Performance Metrics

The final part of your video marketing strategy is about measuring the value of each video. Track the feedback you are getting and the amount of traffic that’s flowing to your website. Work out what’s working and what isn’t. Like with anything, you need to constantly test to get the best results.

A well-planned video strategy keeps you away from creating aimless content. Your videos should have a purpose aligned with your business goals.

Categories
Calling Mindset Video

How to Fix Mono Audio for Your Videos

Video is one of the fastest ways to connect with your audience. But we can’t forget that audio in the video is how most of your message is delivered. So I found myself fixing some video files and needed to fix the audio that was captured as a via a single microphone.  In this video I show how to fix your videos and convert a mono (or single audio) to stereo.  Enjoy.

How To Fix Mono Audio To Stereo in a Video

Watch this video on YouTube.
Categories
Business Presentations

Video Countdowns for Your Presentations or Webinars

Adding Video To PowerPoint

Watch this video on YouTube.

Keeping your presentation on the schedule is key. Using different media will help you give a professional look for your presentation. I created a couple of countdown videos to use in my presentations and webinars that can help you with yours.

Here you have a playlist with the instructions on how to add it to your presentation and the different countdowns.

English/Spanish Countdowns

Categories
Blog Sharing

How to Integrate a video file shared via HCP Anywhere into a WordPress Blog

This is a quick how to demo to integrate a video file shred via HDS HCPAnywhere into a WordPress Blog. For more information about HCP Anywhere you can go to the HDS Website

Steps

1. Shared the video via HCP Anywhere portal page. Make sure it is shared publicly.

2. Copy the shared link.

3. Paste your link into your favorite WordPress Video Player.

Note: I am using the Flowplayer HTML 5 player for this demo

[flowplayer id=”1285″]