Categories
Business Marketing Social Media

Untold Tips to Plan an Effective Video Marketing Strategy for Your Business

Videos have become one of the most important tools in the marketing toolkit for almost every business. If you haven’t incorporated videos in your marketing plan, then you are lagging your competitors.

Your video marketing plan doesn’t need to be incredibly detailed, but you should have a good idea of how you’ll align video content with the goals of your company.

Including videos on your landing pages can increase conversions by 80%. In addition, 92% of mobile video consumers share videos with other people. Videos are a powerful tool to reach and engage with your target audience.

The following are a few tips that would be helpful while developing an effective video marketing strategy.

  1. Determine the Objective Your Video Will Fulfill

To justify videos that may be related to your B2B product, your business needs to understand why you’re creating video stories, what are you trying to accomplish and with whom. So, you must have a simple, one-liner mission statement, that sums up –

The type of content you want to create.

Who is your target audience?

What’s the value-added to your content?

Outline the Video Topics and Types You’ll Create

Before implementing video across any enterprise, it’s important to outline your scope. Have a look at the functions which will be using videos and the topics you want to cover in the video.

As per your requirement, you should decide which types of stories you’ll need to tell under each of these functions. The type of story should be selected as per the services and products you are showcasing.

Figure Out Who’s Going to Create Content

Depending on the production quality and budget, you might be able to invest in an in-house videographer or even a team of marketers dedicated to creating videos. If you have a high budget, you can outsource an agency to do it for you.

Overall, assess the resources you’ve got and figure out if you’re developing content in-house or outsourcing production, and how you will draw the distinction on various projects.

Where Your Content Will Be Posted

Whether you’re reusing webinar content, creating how-to videos, or behind the scenes interviews with your management team, you need to know where your videos will be live on your website.

You’ll notice that major brands behaving like media companies tend to have entire pages of their websites devoted to video. Take a look at The Lego Group for instance.

To get started with a video on your own site, try incorporating relevant videos into blog posts and creating a video hub where all of your content is organized into categories.

Determine Performance Metrics

The final part of your video marketing strategy is about measuring the value of each video. Track the feedback you are getting and the amount of traffic that’s flowing to your website. Work out what’s working and what isn’t. Like with anything, you need to constantly test to get the best results.

A well-planned video strategy keeps you away from creating aimless content. Your videos should have a purpose aligned with your business goals.

Categories
Calling Mindset Video

How to Fix Mono Audio for Your Videos

Video is one of the fastest ways to connect with your audience. But we can’t forget that audio in the video is how most of your message is delivered. So I found myself fixing some video files and needed to fix the audio that was captured as a via a single microphone.  In this video I show how to fix your videos and convert a mono (or single audio) to stereo.  Enjoy.

How To Fix Mono Audio To Stereo in a Video

Watch this video on YouTube.
Categories
Business Presentations

Video Countdowns for Your Presentations or Webinars

Adding Video To PowerPoint

Watch this video on YouTube.

Keeping your presentation on the schedule is key. Using different media will help you give a professional look for your presentation. I created a couple of countdown videos to use in my presentations and webinars that can help you with yours.

Here you have a playlist with the instructions on how to add it to your presentation and the different countdowns.

English/Spanish Countdowns

Categories
Blog Sharing

How to Integrate a video file shared via HCP Anywhere into a WordPress Blog

This is a quick how to demo to integrate a video file shred via HDS HCPAnywhere into a WordPress Blog. For more information about HCP Anywhere you can go to the HDS Website

Steps

1. Shared the video via HCP Anywhere portal page. Make sure it is shared publicly.

2. Copy the shared link.

3. Paste your link into your favorite WordPress Video Player.

Note: I am using the Flowplayer HTML 5 player for this demo

[flowplayer id=”1285″]