According to Facebook's third-quarter report, daily active users were 1.37 billion on average for September 2017, which is about an increase of 16% year-over-year.
Facebook was started as a platform that enabled people to share and chat, but now it has evolved as the most preferred and used social media platform. It is no longer a platform for entertainment. It is now one of the biggest marketing tools for both B2B and B2C companies.
With so many people using this social media site on a constant basis, it provides businesses with the ability to reach large audiences. If you are already on it or thinking to get into it then the following are the top Facebook marketing trends that you must keep your eyes on:
Cover videos are trending:
Add life to your Facebook page by adding cover videos. Facebook has recently launched cover videos which have become a great deal for many brands.
The benefits of using cover videos for businesses are:
They demonstrate a product or illustrate its benefits
Can be used to introduce your crew
Use a cover video to give a short “behind the scenes” tour of your facility to encourage people who want to visit.