Best Ways to Boost Facebook Engagement

Facebook continues to be one of the most popular and influential social media platforms in the world with more than one billion active users. As a business, you can no longer continue to leave Facebook out of your online marketing strategy. If you want to grow your business, you have …

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Hottest Facebook marketing trends to watch out for in 2018

According to Facebook's third-quarter report, daily active users were 1.37 billion on average for September 2017, which is about an increase of 16% year-over-year.

Facebook was started as a platform that enabled people to share and chat, but now it has evolved as the most preferred and used social media platform. It is no longer a platform for entertainment. It is now one of the biggest marketing tools for both B2B and B2C companies.

With so many people using this social media site on a constant basis, it provides businesses with the ability to reach large audiences. If you are already on it or thinking to get into it then the following are the top Facebook marketing trends that you must keep your eyes on:

  • Cover videos are trending:


    Add life to your Facebook page by adding cover videos. Facebook has recently launched cover videos which have become a great deal for many brands.

    The benefits of using cover videos for businesses are:

    • They demonstrate a product or illustrate its benefits
    • Can be used to introduce your crew
    • Use a cover video to give a short “behind the scenes” tour of your facility to encourage people who want to visit.

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Get on the right track with Facebook Ad Tracking Techniques

Facebook has become one of the preferred choices of marketers to showcase their brand online. And if you are one of them, then you also might have narrowed down your ideal audience by using available FB targeting tools and have also optimized your Ad.

So, you are all set to start your campaign, Right??

Not exactly.

Running Ads without proper tracking is just like playing darts blindfolded; the chances of hitting the target would be slim.

Facebook ad tracking allows you to see how your Ads fit into your overall marketing scheme, so you can optimize your strategy as you go. By finding out things like…

  • How many conversions you're getting?
  • Which Ads are generating the most clicks to your website?
  • The dollar amounts you're making per conversion?

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Top 6 ways to maximize returns from your Facebook Ads

Facebook has grown itself into a top-notch choice for marketers to advertise their brands. And with this popularity, a rise in the price of FB ads has been noticed. As Facebook ads are becoming expensive, it has become more important for marketers to optimize their ads for higher click through and conversion rates.

There are two ways to cope up with the increased prices of Facebook ads. First, look for another advertising platform or second, optimize your ads in such a way that they generate higher ROI, CTR and lower CPC for your campaigns.

The following are the top 6 ways that can help to maximize the returns on your Facebook Ad investment:

  • Find a larger audience for your existing Ad campaigns:

    One of the main reasons that your Ad campaigns are not generating enough sales volume is that there isn't enough of an audience to scale up the sales volume.

    For an additional audience, you can upload the database of your existing customers and use audience insights to define multiple client profiles and then add them to your additional audience.

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How to generate qualified leads with Facebook Ads

Leads are the lifeblood of every business whether it functions online or offline. Lead generation refers to the generation of consumer interest in your brand or product.

A list of qualified leads is a valuable asset for a brand which can be created by investing less but yielding great results. When it comes to social media advertising, 93 % of marketers go for Facebook advertising.

Facebook Ads not only provide the right exposure for your brand but are also a great way to create a database of people who are interested in what you offer as it offers exceptional targeting options.

The following are the top tried and tested ways to generate qualified leads through Facebook Ads:

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Best Facebook Ad Strategies for website owners

Facebook is still the top-notch choice for businesses to promote their brand and build credibility. For e-commerce site owners, Facebook provides easy ways to target your ideal customers and drive them back to your website.

Facebook ads allow you to evoke the emotions and curiosity that people crave when they log-in to their computer or phone, except you'll be able to introduce who you are, and the value you can bring to their lives.

Here are some of the effective strategies that would help you reap benefits for your business site:

  • Make use of carousel ads to showcase your products:

    Facebook offers different types of Ads as per their layout. But for a business website, Facebook carousel Ads work best. Carousel Ads are quite helpful in showcasing multiple products at a single point in time.

    It can be easily set up in power editor and can be used as part of Dynamic Ads. The benefits of using them are:

    • Providing more options for a customer
    • Help in increasing conversions
    • More efficient cost per acquisition

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How to get found On Facebook in 4 easy steps

Facebook is known to improve brand awareness, increase sales, drive traffic to websites and it has other marketing benefits. Businesses take advantage of Facebook marketing to lift their search engine page rankings on Google and Facebook searches.

This social network permits you to share and promote your content to a larger group of audiences. Most companies make some elementary mistakes that can be avoided, and they can be found easily on search engines with the following tips.

Give your brand name as a Facebook page name:

Your Facebook page username also plays a crucial role in helping you be found easily on search engines and the Facebook search bar. If you are not using your brand name as your Facebook page name, then create a new user name that defines your brand name.

It is really easy to do, you can edit the “basic page information” and rename it with your brand name. Always remember the name you are using as your user name must be simple and unique to determine your brand, such as a company name. Don’t use short forms of your company name to get maximum visibility.

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How to optimize Facebook Ads to skyrocket your conversions?

With over 1.59 billion monthly active users and in-depth targeting features, Facebook is one of the best places to find qualified leads. There's no doubt about it that running Facebook Ads is an incredibly effective way to grow your business.

Ad optimization is the key to achieving your goals with Facebook Ads. Even if it is a low-budget campaign, it must be scalable. Certainly, there's not an all-for-one solution, but best practices can help any campaign.

Why optimize your FB Ads?

In order to get the best results out of your advertising efforts, you should focus on improving the automation process and getting a deeper understanding of what works best for your business.

Automatic optimization is a big trend in advertising. Automation is widely used in the online advertising world. You can use a Facebook Marketing Partner that supports your advertising team and offers a stable tool with optimization features.

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How these small businesses gained success through Facebook Ads

There are many brands who have incorporated Facebook ads into their marketing arsenal and derived amazing results from it. Here are some of the Brands who have nailed Facebook advertising.

Hawkers:

Goal: Showcasing a collaboration

Hawkers wanted to test whether the collection ad format, which displays catalog items under a main video or image, performed better than photo ads on Facebook.

Solution: In March–April 2017, Hawkers ran a Facebook ad campaign promoting its new glasses made in collaboration with El Ganso. To test whether the collection format was more powerful than the photo ads it had run in the past, it divided its audience in two and showed a collection ad to one and photo ads to the other group.

Result: Hawker's test of the collection ad format made massive improvements to its campaign results, and the brand is now investing 33% of its Facebook ad spend into the collection format. Hawkers achieved:

  • 51% higher return on ad spend
  • 30% lower cost per purchase
  • 86% higher engagement (interaction with ads)

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