8 pasos para usar Facebook Live efectivamente

¿Está buscando formas comprobadas de alcanzar y atraer a sus seguidores de Facebook? ¿Se pregunta cómo podría ayudar el video en vivo?

¿Por qué Facebook Live Video sigue siendo relevante para las empresas y los vendedores?

Cuando se trata de un video, Facebook quiere que las páginas se centren en la creación de contenido original, atrae a los espectadores y tiene tiempos de visualización más largos. Facebook también ha dicho que “limitará la distribución de contenido no original o reutilizado de otras fuentes con un valor agregado limitado o inmaterial”.

Debido a que Facebook quiere que los usuarios permanezcan en la plataforma y consuman contenido, los videos que capturan y atraen a los espectadores recibirán un tratamiento preferencial, especialmente si las vistas tienen una duración de al menos 3 minutos.

Una transmisión en vivo de Facebook bien planificada es una excelente manera de compartir contenido reflexivo y de larga duración que involucra a los espectadores y, en última instancia, juega con el algoritmo.

El uso de videos en vivo como el catalizador de su comercialización de videos requerirá un poco de reflexión y un plan para asegurarse de que sus transmisiones brinden valor a los espectadores. A continuación, le indicamos cómo comenzar a crear una estrategia de video de Facebook Live para su negocio.

1: Defina la audiencia de su Facebook Live Video

No estás creando contenido de Facebook Live solo para hacer feliz a Facebook; También debe proporcionar valor a su audiencia. Entonces, ¿a quién quieres llegar con tus transmisiones en vivo? Tómese un tiempo para revisar el avatar de su cliente y observe sus análisis para identificar a las personas con las que hablará.

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Hottest Facebook marketing trends to watch out for in 2018

According to Facebook's third-quarter report, daily active users were 1.37 billion on average for September 2017, which is about an increase of 16% year-over-year.

Facebook was started as a platform that enabled people to share and chat, but now it has evolved as the most preferred and used social media platform. It is no longer a platform for entertainment. It is now one of the biggest marketing tools for both B2B and B2C companies.

With so many people using this social media site on a constant basis, it provides businesses with the ability to reach large audiences. If you are already on it or thinking to get into it then the following are the top Facebook marketing trends that you must keep your eyes on:

  • Cover videos are trending:

    Add life to your Facebook page by adding cover videos. Facebook has recently launched cover videos which have become a great deal for many brands.

    The benefits of using cover videos for businesses are:

    • They demonstrate a product or illustrate its benefits
    • Can be used to introduce your crew
    • Use a cover video to give a short “behind the scenes” tour of your facility to encourage people who want to visit.

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How employing Facebook Ads drives tons of traffic to your blog

Blogging itself is one of the important traffic drivers, but what if you fuel it with Facebook? Still, there are many marketers & bloggers, who despite investing handsome amounts in content creation, find it difficult to reach their target audience.

And leaving it to luck is a big NO. “Wait and see,
is a poor business strategy”. Going the extra mile is what separates the Pros from the wannabees. Just a bit of extra effort can catapult you to a whole different level of achievement.

Facebook Ads are a great way to start off to reach your target audience. They are more economical than other alternatives and offer the right amount of tweaking to get your content seen by the right target audience.

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Get on the right track with Facebook Ad Tracking Techniques

Facebook has become one of the preferred choices of marketers to showcase their brand online. And if you are one of them, then you also might have narrowed down your ideal audience by using available FB targeting tools and have also optimized your Ad.

So, you are all set to start your campaign, Right??

Not exactly.

Running Ads without proper tracking is just like playing darts blindfolded; the chances of hitting the target would be slim.

Facebook ad tracking allows you to see how your Ads fit into your overall marketing scheme, so you can optimize your strategy as you go. By finding out things like…

  • How many conversions you're getting?
  • Which Ads are generating the most clicks to your website?
  • The dollar amounts you're making per conversion?

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How to create Facebook Ads with your MailChimp account?

When it comes to social media advertising, Facebook has become the premium choice for both B2B and B2C marketers. These Ads help brands to expand their reach and showcase their services to the ideal audience. And with MailChimp, you can get a clear picture of Ads which make you money and win new customers.

Let's see how you can create, design and post an Ad through your MailChimp account. But before that you must know the following things:

  • You can run your Ad on Facebook and Instagram at the same time.
  • You'll require an Admin permission on your Facebook page to post an Ad through MailChimp.
  • MailChimp's Facebook Ads have a unique billing system. You'll set your budget and purchase your Ad up front. You will get charged only for your Ad's total clicks, and the rest will be credited to your account.
  • If your Instagram or Facebook Ad doesn't fit Facebook's Ad requirements, Facebook can reject your Ad.
  • Disable Ad blockers in your web browser to make sure MailChimp's Ad Builder runs smoothly.

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Steps to having a successful Facebook advertising campaign

“93% of marketers use Facebook advertising regularly, which translates into about 3 million businesses. Furthermore, 70% of these businesses are outside the US.”

Facebook has become the most preferred option for advertising and promoting businesses, products and events. The Facebook advertising platform acts as a vehicle for driving customers to your official website. But for brick & mortar stores it brings in high foot traffic at their stores.

Lack of proper planning and inappropriate steps can have an adverse effect on your advertising campaign. To earn high a success rate, follow the below-given steps that will help you drive the desired results for your advertising campaign.

  • Selecting the appropriate type of Facebook Ad for your campaign:

    There are many types of Facebook Ads according to their size and purpose. It's important that you select the Ads that best caters to your needs and gives your brand the exposure it needs.

    Select the type of Ads you want to use, that can help you earn benefits, and at the same time fulfill your objective of running the campaign. Choose the Ad type which is best suited for promoting your business, product, event or offers. When advertising on Facebook began there was only the right-hand rail for advertising for businesses. But now Ads are also placed in the timeline that brings more clicks for the advertisement.

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Best Facebook Ad Strategies for website owners

Facebook is still the top-notch choice for businesses to promote their brand and build credibility. For e-commerce site owners, Facebook provides easy ways to target your ideal customers and drive them back to your website.

Facebook ads allow you to evoke the emotions and curiosity that people crave when they log-in to their computer or phone, except you'll be able to introduce who you are, and the value you can bring to their lives.

Here are some of the effective strategies that would help you reap benefits for your business site:

  • Make use of carousel ads to showcase your products:

    Facebook offers different types of Ads as per their layout. But for a business website, Facebook carousel Ads work best. Carousel Ads are quite helpful in showcasing multiple products at a single point in time.

    It can be easily set up in power editor and can be used as part of Dynamic Ads. The benefits of using them are:

    • Providing more options for a customer
    • Help in increasing conversions
    • More efficient cost per acquisition

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How to get found On Facebook in 4 easy steps

Facebook is known to improve brand awareness, increase sales, drive traffic to websites and it has other marketing benefits. Businesses take advantage of Facebook marketing to lift their search engine page rankings on Google and Facebook searches.

This social network permits you to share and promote your content to a larger group of audiences. Most companies make some elementary mistakes that can be avoided, and they can be found easily on search engines with the following tips.

Give your brand name as a Facebook page name:

Your Facebook page username also plays a crucial role in helping you be found easily on search engines and the Facebook search bar. If you are not using your brand name as your Facebook page name, then create a new user name that defines your brand name.

It is really easy to do, you can edit the “basic page information” and rename it with your brand name. Always remember the name you are using as your user name must be simple and unique to determine your brand, such as a company name. Don’t use short forms of your company name to get maximum visibility.

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How to optimize Facebook Ads to skyrocket your conversions?

With over 1.59 billion monthly active users and in-depth targeting features, Facebook is one of the best places to find qualified leads. There's no doubt about it that running Facebook Ads is an incredibly effective way to grow your business.

Ad optimization is the key to achieving your goals with Facebook Ads. Even if it is a low-budget campaign, it must be scalable. Certainly, there's not an all-for-one solution, but best practices can help any campaign.

Why optimize your FB Ads?

In order to get the best results out of your advertising efforts, you should focus on improving the automation process and getting a deeper understanding of what works best for your business.

Automatic optimization is a big trend in advertising. Automation is widely used in the online advertising world. You can use a Facebook Marketing Partner that supports your advertising team and offers a stable tool with optimization features.

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