There's no doubt that using Facebook is among the best tactics to get traffic to your fan page. Content also performs an important part when you create a post. It is really important to know how to play with your words to design a specific post. Content that you are posting on a fan page should be unique, attractive and engaging, to drive your audience.
You need to differentiate your brand from the others to stand out from the crowd. Show your expertise to generate curiosity among your customers. Here are some basic ideas that you should employ in your content.
Write unique content:
Question yourself and research your audiences’ needs to determine what they want from you. Create content according to their requirements to motivate and encourage them to visit your page. It will build brand awareness and improve trust from your customers.