What is Digital Marketing and Why do I need it?

When I started looking into developing an online presence or connecting with others online. This term kept coming up: “Digital Marketing”. What is it? What can I do with it? Do I need it if I am an entrepreneur, non-profit or even a church?

Enter digital marketing — in other words, any form of marketing that exists online. (blog.hubspot.com)

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. (blog.hubspot.com)

Digital marketing, online marketing, internet advertising whatever you call it, marketing your company online is a big deal these days. After all, internet usage has more than doubled over the past decade and this shift has massively affected how people purchase products and interact with businesses. (disruptiveadvertising.com)

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