“93% of marketers use Facebook advertising regularly, which translates into about 3 million businesses. Furthermore, 70% of these businesses are outside the US.”
Facebook has become the most preferred option for advertising and promoting businesses, products and events. The Facebook advertising platform acts as a vehicle for driving customers to your official website. But for brick & mortar stores it brings in high foot traffic at their stores.
Lack of proper planning and inappropriate steps can have an adverse effect on your advertising campaign. To earn high a success rate, follow the below-given steps that will help you drive the desired results for your advertising campaign.
Selecting the appropriate type of Facebook Ad for your campaign:
There are many types of Facebook Ads according to their size and purpose. It's important that you select the Ads that best caters to your needs and gives your brand the exposure it needs.
Select the type of Ads you want to use, that can help you earn benefits, and at the same time fulfill your objective of running the campaign. Choose the Ad type which is best suited for promoting your business, product, event or offers. When advertising on Facebook began there was only the right-hand rail for advertising for businesses. But now Ads are also placed in the timeline that brings more clicks for the advertisement.
Targeting and bidding on Facebook:
Facebook enables its advertisers to choose their targeted audience who can view their Ad. Targeting can be done according to geography, age, gender, education, relationship status, workplace, and keywords. Targeting helps in getting your Ads reach the appropriate audiences so that desired results are achieved from your campaign. Facebook helps in targeting customers whom you are already dealing with, through their user profiles on Facebook and also look for the customers with similar profiles to bring in a more targeted audience for your business.
Purchasing Ads from Facebook is just like bidding for getting Ad space for your Ads to be placed on Facebook. Your chance of getting Ad space can be snatched by someone else if they have put in extra a competitive bid. While bidding is beneficial to determine how much you should bid for getting the Ad space, once you are successful with this, it's time to optimize the bid you have made.
Measuring the campaign:
Facebook and other third-party Ad buying software providers, provide detailed analysis reports on the performance of the campaign through various metrics and tools. Make sure that you analyze that report and move forward accordingly to grab more profit through the campaign.