5 Ways to Get a Million New Fans with Your New Book

5 Ways to Get a Million New Fans with Your New Book
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Now that you’ve got your book printed, you may be questioning what comes next. Now is the time to start shouting from the rooftops about your book because if you don’t tell people about it, they simply won’t know it exists. And contrary to popular belief, just because your book is available on Amazon doesn’t mean it will show up in millions of Amazon searches.

Part of becoming an author these days also means becoming a marketing expert. Hiring a public relations firm is certainly one option, but for many authors – especially first time authors – PR firms are not budget-friendly. The key is to gain national recognition and get your name in front of as many people as possible, which requires writing pitches to those who have access to your ideal audience.

Schedule a national book tour

This type of scheduling requires lots of footwork and research mixed in with some travel expertise to be successful. Target big box bookstores as well as independent bookstores in areas where your ideal readers are located. Bookstores are interested in how your book will bring people in to their stores so include a synopsis of your book in your pitch. Also outline your social media plans and how your plan will align with their current social media campaigns. Keep in mind: Scheduling tours in big cities is best done well in advance due to the high demand.

Schedule television and radio interviews

While planning your book tour, take some time to reach out to local television and radio stations to land interviews; of course, finding the best contact is paramount so you’re not wasting time. Decide which type of segment you’re best suited for and do your research on specific programs, hosts, and producers. Make yourself stand out from the rest of the pitches by including any relevant fun facts or ties to that local area. And don’t think any show is too big for you to land; I knew a virtual assistant who landed a an interview spot on The Dave Ramsey Show simply because she took a chance and answered an open call specific to her industry.

Arrange blog tours and podcast tours

Don’t discount blogs or podcasts as part of your promotional efforts. A blog tour is simply a written interview which is published on a blog but they usually include contact links to your website. Podcasts are audio recordings, similar to traditional radio talk shows, available for free from platforms such as iTunes and Stitcher. Research who the influencers are in your industry and check out their numbers of readers and listeners. Many blogs or podcasts have national reach so those are the ones to target with your pitch.

Create social media events around your book launch

You already have a following so don’t forget about inviting them to watch parties or other local live events. Tell them about your new book; go live and read a chapter to build interest; create custom hashtags and ask you followers to share about your book and live events; create an online panel discussion with other authors or colleagues to discuss your book’s topic. Being consistent and present on social media when your book launches is vitally important to build up your momentum. All of your fans want to know more about you so don’t disappear.

Embrace new social media platforms and/or advertising avenues

Utilizing as many social media platforms as possible will greatly increase your chances of gaining new fans but only if your target audience uses those platforms. Perform some market research first before learning another platform. If you’re happy with your current social media choices, focus instead on their advertising features. Facebook, for example, offers ads along with Sponsored Posts. Knowing the difference and how best to use them to target your audience will find you many more fans.
You have an awesome book, now it’s time to show the world how much you know on the subject and how much you can help your audience with this information. Planning any kind of national publicity is time consuming but a worthwhile effort when you think about how many people you’ll attract to your brand.

6 Maneras De Ver El Fracaso Tan Importante Como El Éxito

Liderazgo, fracaso, exito

A nadie le gusta fallar. Se siente mal. Es posible que sientas ganas de renunciar o culpar a otra persona o de golpearte. Pero te sorprendería escuchar que muchas personas exitosas no sólo están agradecidas por sus fracasos pasados, sino que atribuyen su éxito actual a haber intentado y fracasado en el pasado.

Aquí hay seis razones para aceptar sus fracasos.

1. Los fracasos son oportunidades

Ver el fracaso como una oportunidad no es estar ciego a la realidad. Es aceptar que todos fallan, y puedes elegir aprender de tus errores, o puedes quedarte atascado en ellos.

Las personas exitosas ven los errores como una oportunidad para aprender y cambiar de rumbo. Por ejemplo, digamos que quieres perder veinte libras. Saber que te vas a caer de la dieta si ves una dona de mermelada de chocolate es alguna información útil. Puedes tomar medidas para evitar las cosas que más te tientan y hacer que sea más probable que te adhieras a tu dieta.

2. Los fracasos muestran tus debilidades.

Ya sea que no sea capaz de resistir un cigarrillo si estás en una situación social, o encontrar que necesitas más habilidades de contabilidad de lo que pensabas. Si puede desprenderse de las emociones del fracaso, pronto podrá ver dónde están las áreas de debilidad en ti y tomar medidas para repararlas.

3. El fracaso te hará resistente

Una gran lección de intentar y fallar es descubrir que puedes volver a subir y seguir adelante. Puedes admitir que intentaste y fallaste y utilizaste lo que aprendiste para construir una mejor estrategia para llegar a tu meta. Y esa es una gran lección en la vida.

4. El fracaso te hará innovar

El fracaso puede hacer que usted este más inclinado a probar diferentes estrategias, para ver el riesgo en una luz diferente. ¡Si no tienes miedo de fallar, es más probable que pruebe estrategias audaces y podría simplemente intentar algo grande!

5. El fracaso te recuerda que no estás solo.

Lo creas o no, el fracaso puede hacerte una mejor persona. Aceptar el fracaso como parte de la vida te hará más empático y menos juicioso de los demás. Estarás más probable que ayude a otras personas que ve tratando de hacerlo, y en devolución, usted será más abierto a pedir y recibir ayuda cuando lo necesite.

6. El fracaso te hará más amable contigo mismo.

Ver el fracaso en su luz adecuada te hará más indulgente con tus defectos. Serás menos perfeccionista y serás menos propenso a dudar de ti mismo. Y eso, a su vez, construirá tu confianza en ti mismo y te hará tener más probabilidades de triunfar!

Por lo tanto, abrazar el fracaso, aprender de él y utilízalo como un escalo hacia tu éxito.

How To Move Your BoxDrive To The D:\

Let me say that I love Box.com. It allows me to have a great number of features for my computer storage needs. One of them is to host all my production videos and files across all my computers. But one annoying issue was how to move it to another drive.

My C drive was hitting 100% utilization just from booting up my PC. I check Antivirus, change SSD drives, Reimage the machine 4 times and I have a decent machine with 16 cores and 256GB of RAM, but the Boxdrive was still using all the time the C:\

My app where dog slow. To open Photoshop or Any app will take 30 – 60 seconds.

So when I start checking the Boxdrive binaries were using 100% of the C:\.

I figured if this can be moved to another drive, the problem will go away.  So after several tryies, I figured out a solution.

Based on their FAQ it is not possible to move the Boxdrive location to another drive. But I figure it out.  Yeap.

I will give you the simple steps to fix your Boxdrive client to and move it to another drive.

NOTE: By the way, this is not supported by Box so if you call them they may not support you but this fixed my issue.

1 . Uninstall Boxdrive

2 . Create Symlink for Boxdrive location.

  • Open command prompt (not powershell)
  • mkdir D:\Box (this will be the drive and location where you want your box data to be)
  • mklink /D c:\users\username\AppData\Local\Box D:\Box

3 . Install Boxdrive again.

4. Login and sync your data.

How to move your Box Drive to another location on PC
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Top Mistakes to Avoid When Following Your Passion

Top Mistakes To Avoid When Pursuing Your Passion
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Life is all about deciding to follow your passion, but sometimes the journey can be overwhelming. Following your passion means taking responsibility for your path in life. The tendency is to want to ‘get it right’ on the first try and not make any mistakes. Unfortunately, this never happens. When you try to control a situation, it is usually out of fear, which you may not be aware that you have. Doing things out of fear usually ends in unintended, less than optimal results. Here are some of the most common mistakes people make when following their passion and how to avoid them.

The Perfection Trap

When you are pursuing your dreams, you want to try to avoid making grandiose plans. You don’t have to find the one perfect passion, but instead, you need just to follow the clues in front of you. Step back and look at what you can do today, and then pick what excites you. When you’ve completed that, look around you and take the next step that interests you.

Forcing Progress

As you start on your journey to following your passion, look at the options that you currently have available, and then notice which one holds the most interest for you, then do that. You don’t want to try to force things, If you feel overwhelmed, take a break. Lie down and relax, and when you start to feel better, ideas will emerge.

Thinking Ahead

Worrying about what will happen in the future doesn’t help. If anything, it will make what you are worrying about occur. Worrying about what’s ahead will stop you in your tracks, and you’ll never end up following your passion. Try to avoid thinking bad thoughts. Ask yourself more productive questions and guide your thoughts to what can go right.

Making Fear Your Enemy

When you follow your heart and go after your dreams, you will have to let go of your fears so you can soar even higher. Don’t let fear scare you, instead take it as a sign that you’re on the right path. If you want to follow your passion you have to feel your fear fully.

When following your passion, you have to start looking inside for answers and stop looking for permission. You have to stop making excuses for why you can’t take action and just take the next step, and the one after that, until you end up where you want to be.

Journey To Forgiveness (Columbia, South Carolina: Creative Life Publishing, 2018)

A Journey to true, deep-rooted forgiveness is a hard journey to venture into, leaving many to wonder if they are even willing to go that far. Going much deeper than the simple words of “I forgive”.  These stories and teaching will show you how to look at forgiveness differently.

Beginning to step forward in forgiveness takes resilience to be willing to start over in some way. It takes courage to consider the actions that are needed to heal as well as a melding of faith, love, and hope. Allow these stories to show how forgiveness can be achieved even when it looks like it can’t .

Video Interview

Reigniting Hope: Spark The Fire To Grow Hope In Your Life (Creative Life Publishing, 2018)

Hope, sometimes we feel like we have an abundant bucket of it and the next it can be like a security blanket ripped out from under us.

From moments in searching for hope to moments of holding on to the very last thread, these stories show how to go through the times where hope doesn’t seem to be there to when God shows up to ignite it once again.

How to Fix Mono Audio for Your Videos

Video is one of the fastest ways to connect with your audience. But we can’t forget that audio in the video is how most of your message is delivered. So I found myself fixing some video files and needed to fix the audio that was captured as a via a single microphone.  In this video I show how to fix your videos and convert a mono (or single audio) to stereo.  Enjoy.

How To Fix Mono Audio To Stereo in a Video
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9 Estilos de Liderazgo y sus fortalezas

Los líderes vienen en todas formas y tamaños, con diferentes enfoques y valores que funcionan para ellos. No hay ninguno bueno o malo cuando se trata de estilos de liderazgo, siempre y cuando usted está en la misma página con su equipo y tenga los mejores intereses de todos en el corazón.

Sin embargo, debido a que muchas personas confían en usted como la guía y la inspiración, es importante examinar sus hábitos y considerar cómo podrían ser percibidos en su papel de liderazgo. En su libro, “The 9 Types of Leadership: Mastering the Art of People in the 21st Century Workplace”(post Hill Press, 2017), autor Beatrice Chestnut, pH. d., define nueve estilos de liderazgo.

“Los nueve tipos… se basan en los nueve estilos de personalidad articulados por el modelo Eneagrama, una tipología en torno a un antiguo símbolo que tiene raíces en las tradiciones de la sabiduría atemporal”, dijo Chestnut. “Cada tipo se caracteriza por un enfoque específico en la atención, así como fortalezas específicas, motivaciones y puntos ciegos.”

De acuerdo con la Chestnut, estas son las áreas de enfoque de cada tipo de liderazgo:

1. Calidad. Este tipo de líder se centra en la mejora, haciendo las cosas bien, haciendo las cosas tan perfectas como pueden ser, siendo ético, siguiendo las reglas y aplicando altos estándares.

2. Agradar a la gente. Este líder se enfoca en ser querido, creando relaciones, apoyando estratégicamente a otros para hacerse indispensables y empoderando a la gente.

3. Tareas y objetivos del trabajo. Este tipo de líder quiere ser eficiente y productivo y tener la imagen de alguien que es un exitoso triunfador.

4. Emociones. Este líder está enfocado en su experiencia interna y en expresarse para que la gente los entienda y los vea como únicos y especiales.

5. Datos e información relacionada con el trabajo. Este líder se siente más cómodo operando a nivel intelectual (a diferencia del nivel emocional), y es objetivo, analítico, privado y le gusta trabajar independientemente.

6. Problemas potenciales. Este líder se centra en notar lo que podría salir mal, pronosticar problemas antes de que sucedan para que puedan prepararse para ellos antes de tiempo. Este tipo de líder es un solucionador de problemas perspicaz que vigila las amenazas, es un buen solucionador de problemas y se especializa en la evaluación de riesgos.

7. Innovación. Este líder se centra en llegar a nuevas ideas y planificar para el futuro. Este estilo de liderazgo es optimista, entusiasta y automáticamente reenmarca los negativos en positivos.

8. Potencia y control. Este líder prefiere el pensamiento de gran imagen para averiguar los detalles, le gusta hacer que las cosas grandes sucedan, y tiene un tiempo más fácil tratar con el conflicto y la confrontación que algunos de los otros tipos.

9. Creando armonía. Este tipo de líder lidera por consenso. Son un mediador natural y quieren asegurarse de que todos sean escuchados y que se consideren diferentes puntos de vista al hacer planes y llegar a las decisiones.

Enfocándome en mis fortalezas

Cada uno de los nueve tipos de líderes son iguales en su capacidad para ser eficaces, dijo Chestnut. Sin embargo, algunos tipos están más orientados a ser eficaces, basándose en las motivaciones del líder individual.

“Cuán eficaz es un tipo específico de persona… se basa en dos cosas: en primer lugar, su estilo de personalidad y su enfoque característico de la atención y los patrones habituales de pensamiento, sentimiento y comportamiento; en segundo lugar, cómo autoconscientes, desarrollados y saludables son, “dijo Chestnut.

“Cada tipo puede crecer para aprovechar sus fortalezas más conscientemente y abordar sus desafíos específicos para que puedan ser más eficaces. ”

“Conocer su estilo, su enfoque y saber cómo a otros les gusta ser administrados le da a un líder la idea de cómo motivar, administrar y desarrollar mejor a los demás”, agregó Peter Langton, Vicepresidente Ejecutivo y director de recursos humanos de Pierce Aluminum.

“Pero usted debe conocer sus propios límites, sus propios escollos y su propio enfoque para ser eficaz liderando a otros. ”

Chestnut señaló que los líderes son más poderosos cuando pueden modelar la auto-conciencia y el autodesarrollo para las personas que lideran. Es importante ser más consciente de lo que hace bien y lo que se interponga en su manera de ser eficaz.

Al entender las fortalezas de su tipo, usted puede aplicar sus talentos naturales más consciente y estratégicamente.

“Los líderes que son conscientes de sí mismos entienden sus verdaderas fortalezas, debilidades y puntos ciegos”, dijo Langton.

“El liderazgo no se trata de ser el mejor motivador externo o el campeón carismático, sino de entender cómo eres capaz de influir en los demás”.

Los tipos anteriores de liderazgo ofrecen un marco para entender que diferentes personas tienen diferentes cosmovisiones.

“Al ayudar a los líderes a ver sus patrones habituales, pueden… en última instancia, tomar decisiones más conscientes sobre las cosas que hacen y modelar un mayor grado de auto-conciencia como una manera de inspirar a la gente con la que trabajan”, dijo Chestnut.

¿Conoces cual es tu estilo de personalidad y como usar tus fortalezas para liderar tu equipo de una manera efectiva?

¿Te gustaria conocer cual es? Aprieta aqui para que aprendas de como puedes aprender mas de los tipos de personalidad y como descubrir el tuyo.

Video Countdowns for Your Presentations or Webinars

Adding Video To PowerPoint
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Keeping your presentation on the schedule is key. Using different media will help you give a professional look for your presentation. I created a couple of countdown videos to use in my presentations and webinars that can help you with yours.

Here you have a playlist with the instructions on how to add it to your presentation and the different countdowns.

English/Spanish Countdowns

Top Tips for Improving Your Marketing Strategy on YouTube

When it comes to marketing your business on YouTube, there is only one golden rule that you need to follow, volume. As soon as you start increasing the number of videos that you upload, you will see an instant uptick in the number of views that your channel sees.

Now, this doesn’t mean you publish low-quality, videos that don’t provide value to your audience. It means that you need to be consistent with posting high-quality content on a regular basis. Here are five other things you can do to improve the marketing strategy on YouTube drastically.

Do Your Research

Before you can start publishing content, you have to get a firm grasp on the landscape. You need to take some time to look at the competition in your market and see what they are doing to succeed. As soon as you’ve got a good grasp on your competition, and you’ve got a good sense of the content they’re publishing, you can start deciding on the content you’re going to develop.

Create Your Content Buckets

One of the best ways to become efficient with your YouTube marketing efforts is to divide and conquer. Your marketing strategy ultimately comes down to choosing a few key areas where you feel you can deliver some kind of value to your viewers, and then mass-producing content that falls into those larger buckets. Once you have your content buckets, you can start creating your videos.

Be Consistent with Your Content

Without consistency, youÕll never be able to build a loyal audience. The best way to build consistency with your videos is to set the tone from the start, so your audience knows what to expect. Start by making an introduction video that explains the kind of content youÕll be creating and how often youÕll be publishing, and make sure you follow through.

Add Subtitles to Your Videos

One of the best tools that YouTube has integrated into their video upload capabilities is the ability for publishers to add subtitles to their content. While it may not seem like a big deal, most people watch videos on their phones with the sound turned off. Without this secondary option, people are going to skip right on by. Subtitles allow viewers to watch videos in any setting.

With more people visiting YouTube in a year than Facebook, Twitter, and Instagram combined, it’s more important than ever for your business to start publishing online video content. With the right marketing strategy, you can begin to build a loyal audience and start to grow your business.