How to optimize Facebook Ads to skyrocket your conversions?

With over 1.59 billion monthly active users and in-depth targeting features, Facebook is one of the best places to find qualified leads. There's no doubt about it that running Facebook Ads is an incredibly effective way to grow your business.

Ad optimization is the key to achieving your goals with Facebook Ads. Even if it is a low-budget campaign, it must be scalable. Certainly, there's not an all-for-one solution, but best practices can help any campaign.

Why optimize your FB Ads?

In order to get the best results out of your advertising efforts, you should focus on improving the automation process and getting a deeper understanding of what works best for your business.

Automatic optimization is a big trend in advertising. Automation is widely used in the online advertising world. You can use a Facebook Marketing Partner that supports your advertising team and offers a stable tool with optimization features.

How to optimize Facebook Ads to skyrocket conversions?

Here are a few tested ideas you can use for optimizing your Ads.

  • Keep Mobile and Desktop Ads Separate

    To optimize your Ads, bids, and conversions based on device, it's recommended to use separate Ad sets for desktop and mobile.

    It is probable that your Ads will perform differently on desktops versus mobile devices.
    If you're using Power Editor, you can select the device targeting directly from the Ad Set Menu.

  • Optimize Desktop News Feed and Right-Column Ads Separately

    Setting up segmented Ads is one of the best practices in marketing. To optimize your campaign by device, it's quite useful to separate desktop news feeds and right-column Ads.

  • Test Different Images

    The image of a post is what first draws people's attention, and it's a key element of your post.

    Try different images and find those that maximize your conversions. When it's clear which images work best, keep testing with more of the same style.

  • Add a Call-to-action:

    Business pages are an an important destination on Facebook as it builds the bridge for customer interaction with businesses. Call-to-action buttons link to any destination on or off Facebook that aligns with a business's goals.

    Page admins can select from a group of call-to-action buttons to add to the top of their Page. The seven calls-to-action available are:

    • Book Now
    • Contact Us
    • Use App
    • Play Game
    • Shop Now
    • Sign Up
    • Watch Video
  • Target by Behaviors

    Many businesses only target interests. Nevertheless, you should take into account that targeting behaviors works great, too.

    You can choose behaviors to target in the Ad set menu, either in Power Editor or in the live account.

  • Target by Income

    There's an option of targeting people based on their annual income. Facebook can be a gold mine to sell products that are more expensive.

    It is very easy to target by income, just go into the Power Editor or live account and write down the settings of your Ad set. Then, click on More Demographics and click on Income.


Facebook is regarded as one of the prime social media platforms with a substantial number of daily active users. So, take advantage of this potential for your business and make sure you follow these tips while optimizing your next Facebook Ad campaign.

Good Luck! And work smart!

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