Leads are the lifeblood of every business whether it functions online or offline. Lead generation refers to the generation of consumer interest in your brand or product.
A list of qualified leads is a valuable asset for a brand which can be created by investing less but yielding great results. When it comes to social media advertising, 93 % of marketers go for Facebook advertising.
Facebook Ads not only provide the right exposure for your brand but are also a great way to create a database of people who are interested in what you offer as it offers exceptional targeting options.
The following are the top tried and tested ways to generate qualified leads through Facebook Ads:
Know your ideal customers:
According to Facebook's third-quarter report, there are on average 1.37 Billion daily active users. And with such a crowd you only have a few seconds of space to attract your target audience.
And you can do this only if you know your audience well. Find what your target audience is looking for and provide them with a solution in the form of your product or service offering.
Attract your customers in a non-salesy manner:
Create a freebie for your customers. Giving something valuable to your target audience helps in attracting customers in a non-salesy way. These freebies act as the lead magnet for your campaigns.
Offer a free gift that will get people one step closer to solving their problem. If you're not sure what to offer, collect the most common questions you hear, ask your audience on social media what they would find helpful, or have real-life conversations.
Set up a Squeeze page and Thank-you page on your site:
You need to get your freebie to reach out to your ideal prospects, you'll need to host your offer on a web page that allows people to opt-in and give you their email address for delivery.
The best option for this web page is called a “squeeze page,” because it squeezes the visitor to decide either to opt in or leave.
You'll also need to create a thank-you page to serve visitors who opt-in to receive your freebie. Once you are done with setting up a Squeeze page and Thank you page, add a Facebook pixel to them. So that you can track the action taken on the page and link visitors back to your FB account.
Create Ads That Appeal to Your Audience:
You must craft your Facebook Ads in such a manner that they act as lead magnets and bring leads into your database. Facebook provides different types of Ads, select one which you find suitable to showcase your offers in the best way possible. The following are a few tips which you should follow while creating an Ad:
Tell your audience the benefit of your offer
Check for specific words and phrases prohibited by FB, so that you don't face any problems later
Size your image at 1200 x 627 pixels and make sure it conveys your message. Smiley faces never go out of style.
You can even create identical Ad sets by duplicating them to serve a different audience.
Review Your Results:
After running your campaign for 2-3 days, do not forget to review the performance of your Ad set. To analyze the results, you can simply compare the number of opt-ins achieved and cost for each audience tested. Here is the list of parameters that you should look for:
Number of website clicks and conversions achieved
Cost to achieve them
Number of times each person in your audience has seen your Ad