How to create Facebook Ads with your MailChimp account?

When it comes to social media advertising, Facebook has become the premium choice for both B2B and B2C marketers. These Ads help brands to expand their reach and showcase their services to the ideal audience. And with MailChimp, you can get a clear picture of Ads which make you money and win new customers.

Let's see how you can create, design and post an Ad through your MailChimp account. But before that you must know the following things:

  • You can run your Ad on Facebook and Instagram at the same time.
  • You'll require an Admin permission on your Facebook page to post an Ad through MailChimp.
  • MailChimp's Facebook Ads have a unique billing system. You'll set your budget and purchase your Ad up front. You will get charged only for your Ad's total clicks, and the rest will be credited to your account.
  • If your Instagram or Facebook Ad doesn't fit Facebook's Ad requirements, Facebook can reject your Ad.
  • Disable Ad blockers in your web browser to make sure MailChimp's Ad Builder runs smoothly.

Creating Facebook Ads through MailChimp:

You need to go through a 5-step process in order to create an Ad through MailChimp.

  1. Connect to Your FB account and Create your Ad channel:

    First, you'll have to connect to your Facebook account and name your Ad. Now follow the below-mentioned steps:

    1. Navigate to the Campaign page and create a campaign.
    2. Click Create an Ad and enter a name for your Ad and Begin.
    3. Read and accept the terms.
      1. In the FB page section, click Connect Facebook and log into your account. You will land on Ad Builder.
      2. Click on the Change Page,
        a drop-down menu will appear. Now, choose your business page which you want to promote.
      3. Select Ad channel, refine placements of Ads and Save.
  2. Build your audience:

    Next, you'll move to the Audience step of the Ad Builder to decide who you want to target. To choose your audience:

    1. In the Audience step of the Ad Builder, click Edit Audience.
    2. Choose the type of audience you want to target

    3. Make selections to refine your audience and Save.

    Note: Try not to make your audience too narrow. If Facebook determines that your audience size is too small, they will reject your Ad.

  3. Set your Ad budget and schedule:

    Now it's time to move on to the Budget step of the Ad Builder, where you'll set your Ad's schedule and total budget.

    1. Click Set Budget
    2. Review the recommended default schedule and budget
    3. Save
  4. Design your Ad content:

    To design your Facebook Ad, follow these steps:

    1. In the Content step of the Ad Builder, click Add Content.
    2. Write a detailed message for your Ad viewers and Insert an image.
    3. Add a landing page URL.
    4. Give a Short headline to the content in the Title Section and select a CTA.
    5. Optional: Click Add Card, and repeat steps 2-8 to create a carousel Ad with up to 5 different images.
    6. Save and Close.
  5. Confirm and Submit:

    After your content is designed and reviewed, confirm you're billing information and Submit.

Once your Ad is submitted and approved, it would get published at your scheduled time. However, you have the option to Pause, Resume or Cancel the Ad if needed.

Benefits of using MailChimp to create Facebook Ads:

  • Ad creation made easier.
  • Easy targeting of your ideal customers and finding new customers with similar interests.
  • You can track the total return on your Ads to guide your spending.
  • You only have to pay for the FB Ads, MailChimp doesn't charge anything extra.

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