Hottest Facebook marketing trends to watch out for in 2018

According to Facebook's third-quarter report, daily active users were 1.37 billion on average for September 2017, which is about an increase of 16% year-over-year.

Facebook was started as a platform that enabled people to share and chat, but now it has evolved as the most preferred and used social media platform. It is no longer a platform for entertainment. It is now one of the biggest marketing tools for both B2B and B2C companies.

With so many people using this social media site on a constant basis, it provides businesses with the ability to reach large audiences. If you are already on it or thinking to get into it then the following are the top Facebook marketing trends that you must keep your eyes on:

  • Cover videos are trending:

    Add life to your Facebook page by adding cover videos. Facebook has recently launched cover videos which have become a great deal for many brands.

    The benefits of using cover videos for businesses are:

    • They demonstrate a product or illustrate its benefits
    • Can be used to introduce your crew
    • Use a cover video to give a short “behind the scenes” tour of your facility to encourage people who want to visit.

  • Add a Call-to-action:

    Business pages are an important destination on Facebook as it builds the bridge for customer interaction with businesses. Call-to-action buttons link to any destination on or off Facebook that aligns with a business's goals.

    Page admins can select from a group of call-to-action buttons to add to the top of their Page. The seven calls-to-action available are:

    • Book Now
    • Contact Us
    • Use App
    • Play Game
    • Shop Now
    • Sign Up
    • Watch Video
  • Updated Multi-Product Dynamic Ads:

    Advertisers can now retarget customers based on their browsing history. Carousel format ads used with dynamic ads allows you to display up to 20 images of a single product, to a customer who may have shown an interest in a product similar to your niche on another website.

  • Chatbots will make customer service faster:

    Messenger chatbots can help you to build stronger customer services by providing immediate and automatic responses to standard queries and streamlining product purchases. They can also be used to provide additional services like wireless bank transactions or for delivering personalized content including jokes or weather tips. The latest updates include Chat Extensions that allow you to bring a chatbot into the conversation at any time during a chat session.

  • Ephemeral content will provide the best engagement rate:

    Ephemeral content is short-lived content that goes away after the viewer sees it or after a maximum time of 24 hours. This type of content is the most popular with young millennials.

    Short-lived content may sound daunting to marketers but due to its extreme popularity, it can't be ignored.

In the words of Mark Zuckerberg, “Move fast and break things”; a timely response to emerging trends is the key to a successful marketing strategy. The above mentioned trends will help you in achieving your marketing goals.

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