Facebook has become one of the preferred choices of marketers to showcase their brand online. And if you are one of them, then you also might have narrowed down your ideal audience by using available FB targeting tools and have also optimized your Ad.
So, you are all set to start your campaign, Right??
Running Ads without proper tracking is just like playing darts blindfolded; the chances of hitting the target would be slim.
Facebook ad tracking allows you to see how your Ads fit into your overall marketing scheme, so you can optimize your strategy as you go. By finding out things like…
How many conversions you're getting?
Which Ads are generating the most clicks to your website?
The dollar amounts you're making per conversion?
Here are a few tried and tested Facebook Ad tracking techniques that would help you to stay on track.
Tag your URLs:
By tagging your URLs with a unique combination of letters, numbers, and symbols, you'll be able to identify which Ads are driving what traffic. Insights through URLs will help you know which link is being clicked and taking your audience to the target destination.
Keep in mind that although you can add URL parameters to your Ads on Facebook, still you'll need to use a third-party analytics tool to track the results.
Install a Conversion Tracking pixel:
When your ultimate aim is to generate higher conversions, take time to install a conversion pixel. It's a small snippet of code that's placed on the back end of the “Thank You” page that your prospect will reach after they convert on your landing page. Every time someone reaches that page, the pixel fires, and it will show in your Ads Manager.
With the help of the conversion pixel, you can easily track how many of your ideal prospects are getting converted.
Install a Custom Audience pixel:
With a Custom Audience pixel, you'll be able to track visitors to specific pages on your website and turn those visitors into an audience to serve highly relevant Ads. The way it works is this:
You need to install the pixel on a page, the same way you had done for the conversion tracking pixel. Now, whenever someone visits that page, they're added to an audience list that you can target with a specific Ad for that page.
Learn how to use the new Facebook Pixel:
According to Facebook:
“The Facebook pixel combines the power of the conversion pixel and the custom audience pixel into a single pixel. You can now use the Facebook pixel to measure, optimize and build audiences for your Ad campaigns, and no longer need to implement the conversion pixel and custom audience pixel.”
This would save you time that you would need in implementing the two.
In short, we can say
Facebook pixel= Conversion pixel + Custom audience pixel.
Set a conversion value:
Spending more than you bring in can turn out to be the reason for the business downfall. When you're running an Ad with the goal of converting prospects, it's important to know the value of those conversions. So you can easily track your campaign spend versus campaign revenue.
Setting up Facebook Ad tracking tools helps you to move one step closer to your goal. Facebook Ad tracking is something all savvy marketers must be aware of and implement. According to Facebook, optimizing Ads for conversions has reduced cost per conversion by 40%.