Creating engaging content for your Facebook page

There’s no doubt that using Facebook is among the best tactics to get traffic to your fan page. Content also performs an important part when you create a post. It is really important to know how to play with your words to design a specific post. Content that you are posting on a fan page should be unique, attractive and engaging, to drive your audience.

You need to differentiate your brand from the others to stand out from the crowd. Show your expertise to generate curiosity among your customers. Here are some basic ideas that you should employ in your content.

Write unique content:

Question yourself and research your audiences’ needs to determine what they want from you. Create content according to their requirements to motivate and encourage them to visit your page. It will build brand awareness and improve trust from your customers.

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Cuatro pasos sencillos para hacer que te encuentren en Facebook.

Facebook es conocido por mejorar la notoriedad de la marca, incrementar ventas, dirigir el tráfico a sitios web y tiene otros beneficios de mercadeo. Empresas aprovechan el mercadeo en Facebook para elevar su posicionamiento de su página en las búsquedas en Google y Facebook.

Esta red social te permite compartir y promover tu contenido a un grupo más grande de las audiencias. La mayoría de las empresas hace algunos errores elementales que pueden ser evitados, y se encuentran fácilmente en los motores de búsqueda con los siguientes consejos.

Dar su marca como un nombre de la página de Facebook:

Su nombre de usuario de la página de Facebook también juega un papel crucial en ayudar a encontrarte fácilmente en los motores de búsqueda y la barra de búsqueda de Facebook. Si no está usando su nombre como su nombre de la página de Facebook, crear un nuevo nombre de usuario que define su marca.

Es realmente fácil de hacer, puede editar la información básica de la página y renombrarlo con su nombre. Recuerda siempre el nombre que se utiliza como su nombre de usuario debe ser simple y único para determinar su marca, como un nombre de la empresa. No use formas cortas del nombre de su empresa para obtener la máxima visibilidad.

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Hottest Facebook marketing trends to watch out for in 2018

According to Facebook’s third-quarter report, daily active users were 1.37 billion on average for September 2017, which is about an increase of 16% year-over-year.

Facebook was started as a platform that enabled people to share and chat, but now it has evolved as the most preferred and used social media platform. It is no longer a platform for entertainment. It is now one of the biggest marketing tools for both B2B and B2C companies.

With so many people using this social media site on a constant basis, it provides businesses with the ability to reach large audiences. If you are already on it or thinking to get into it then the following are the top Facebook marketing trends that you must keep your eyes on:

  • Cover videos are trending:


    Add life to your Facebook page by adding cover videos. Facebook has recently launched cover videos which have become a great deal for many brands.

    The benefits of using cover videos for businesses are:

    • They demonstrate a product or illustrate its benefits
    • Can be used to introduce your crew
    • Use a cover video to give a short “behind the scenes” tour of your facility to encourage people who want to visit.

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How employing Facebook Ads drives tons of traffic to your blog

Blogging itself is one of the important traffic drivers, but what if you fuel it with Facebook? Still, there are many marketers & bloggers, who despite investing handsome amounts in content creation, find it difficult to reach their target audience.

And leaving it to luck is a big NO. “Wait and see,
is a poor business strategy”. Going the extra mile is what separates the Pros from the wannabees. Just a bit of extra effort can catapult you to a whole different level of achievement.

Facebook Ads are a great way to start off to reach your target audience. They are more economical than other alternatives and offer the right amount of tweaking to get your content seen by the right target audience.

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Get on the right track with Facebook Ad Tracking Techniques

Facebook has become one of the preferred choices of marketers to showcase their brand online. And if you are one of them, then you also might have narrowed down your ideal audience by using available FB targeting tools and have also optimized your Ad.

So, you are all set to start your campaign, Right??

Not exactly.

Running Ads without proper tracking is just like playing darts blindfolded; the chances of hitting the target would be slim.

Facebook ad tracking allows you to see how your Ads fit into your overall marketing scheme, so you can optimize your strategy as you go. By finding out things like…

  • How many conversions you’re getting?
  • Which Ads are generating the most clicks to your website?
  • The dollar amounts you’re making per conversion?

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Top 6 ways to maximize returns from your Facebook Ads

Facebook has grown itself into a top-notch choice for marketers to advertise their brands. And with this popularity, a rise in the price of FB ads has been noticed. As Facebook ads are becoming expensive, it has become more important for marketers to optimize their ads for higher click through and conversion rates.

There are two ways to cope up with the increased prices of Facebook ads. First, look for another advertising platform or second, optimize your ads in such a way that they generate higher ROI, CTR and lower CPC for your campaigns.

The following are the top 6 ways that can help to maximize the returns on your Facebook Ad investment:

  • Find a larger audience for your existing Ad campaigns:

    One of the main reasons that your Ad campaigns are not generating enough sales volume is that there isn’t enough of an audience to scale up the sales volume.

    For an additional audience, you can upload the database of your existing customers and use audience insights to define multiple client profiles and then add them to your additional audience.

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How to create Facebook Ads with your MailChimp account?

When it comes to social media advertising, Facebook has become the premium choice for both B2B and B2C marketers. These Ads help brands to expand their reach and showcase their services to the ideal audience. And with MailChimp, you can get a clear picture of Ads which make you money and win new customers.

Let’s see how you can create, design and post an Ad through your MailChimp account. But before that you must know the following things:

  • You can run your Ad on Facebook and Instagram at the same time.
  • You’ll require an Admin permission on your Facebook page to post an Ad through MailChimp.
  • MailChimp’s Facebook Ads have a unique billing system. You’ll set your budget and purchase your Ad up front. You will get charged only for your Ad’s total clicks, and the rest will be credited to your account.
  • If your Instagram or Facebook Ad doesn’t fit Facebook’s Ad requirements, Facebook can reject your Ad.
  • Disable Ad blockers in your web browser to make sure MailChimp’s Ad Builder runs smoothly.

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Steps to having a successful Facebook advertising campaign

“93% of marketers use Facebook advertising regularly, which translates into about 3 million businesses. Furthermore, 70% of these businesses are outside the US.”

Facebook has become the most preferred option for advertising and promoting businesses, products and events. The Facebook advertising platform acts as a vehicle for driving customers to your official website. But for brick & mortar stores it brings in high foot traffic at their stores.

Lack of proper planning and inappropriate steps can have an adverse effect on your advertising campaign. To earn high a success rate, follow the below-given steps that will help you drive the desired results for your advertising campaign.

  • Selecting the appropriate type of Facebook Ad for your campaign:

    There are many types of Facebook Ads according to their size and purpose. It’s important that you select the Ads that best caters to your needs and gives your brand the exposure it needs.

    Select the type of Ads you want to use, that can help you earn benefits, and at the same time fulfill your objective of running the campaign. Choose the Ad type which is best suited for promoting your business, product, event or offers. When advertising on Facebook began there was only the right-hand rail for advertising for businesses. But now Ads are also placed in the timeline that brings more clicks for the advertisement.

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How to generate qualified leads with Facebook Ads

Leads are the lifeblood of every business whether it functions online or offline. Lead generation refers to the generation of consumer interest in your brand or product.

A list of qualified leads is a valuable asset for a brand which can be created by investing less but yielding great results. When it comes to social media advertising, 93 % of marketers go for Facebook advertising.

Facebook Ads not only provide the right exposure for your brand but are also a great way to create a database of people who are interested in what you offer as it offers exceptional targeting options.

The following are the top tried and tested ways to generate qualified leads through Facebook Ads:

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Twitter Threads

Today Twitter released a brand-new feature that helps with long tweets storms. The feature is called Twitter Threads. Every day thousands of threads are created by users sending tweets that are related. A thread is a series of tweets that are related or part of a conversation.  Because of the previous limitation of 140 characters users used creative ways to share their stories or message via a number of continuous tweets. Even do Tweeter increased the number of character now to 280 users still wanted to share more than 280 characters.

Source: https://blog.twitter.com/content/dam/blog-twitter/official/en_us/products/threads/unnamed.gif

Now you can create a stream of tweets connected to each other in a Tweet Thread.

Threads will be great for updates on events, party, status updates, conversations. Twitter will release the feature in a new update to the application.

Let me know what you think about this feature and how you may use it. Leave me a comment and share this with your friends and coworkers.

Have an awesome day.

Carlos