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Marketing Video

How to Use Social Media in Your Video Marketing Strategy

Videos tend to be the most popular form of viral content that can earn high ROI for your business. The momentous success of a well-drafted video marketing plan can bring to your brand is undeniable.

Few early-adopters of technology benefitted their marketing strategies with the introduction of this truly distinctive info-sharing medium. And the upcoming years would also harness from the fastest and most viral form of content strategy and the enormous engagement it would draw for brands.

So, for marketers, who are yet waiting for the big moment when they can cash in from social video marketing, should start working now. Creating videos won’t be enough, as they should be in sync with your product-funnel. Videos should be engagement rich which would force the user to opt for your product instead of the competitors.

Distribution or social sharing of the videos form the strongest pillar which needs to be well thought of. With tons of videos uploaded each hour and the viewership figures crossing millions, the social networks should not be ignored while drafting the video marketing plan.

Getting a clear understanding of this critical yet highly essential element of online marketing is a must for newbie marketers. To be like a Pro, you must follow what the Pro marketers do, create engaging and content rich-videos. Sharing a few social trends that would be prevailing in 2019.

Facebook And YouTube Still Lead the Race

Facebook and YouTube are still the most searched and viewed social platforms.

From small business to Fortune 500 brands, each of them has their presence marked on Facebook. YouTube accounts for millions of searches daily for How-to videos.

Create Personalized Videos

Customers need to be delighted at every point of the funnel. They need to be made to ‘feel special’ by your brand. Personalized videos help you build lasting relations, earn brand advocates and loyalists. Integrate your E-mail marketing strategies with Video Marketing.  Grab the attention of your viewers, embed a personalized video within the email. Get ready to witness whopping click-through-rates for your e-mail campaigns.

Share Across All Social Media Networks

Don’t just glue your marketing strategies to Facebook and YouTube. This way you would be missing on crowds that are using other prominent social networks. Include Twitter, Instagram, Google+, and Tumblr in your distribution channels. Also, take care of the viewer’s interests and those who access these networks according to their preferences.

Create Short, Content-Rich and Information Loaded Videos

Poor-quality videos are not preferred by viewers and can be skipped in a mere 2-3 seconds. Prioritize your campaign with the product/service offering. Focus primarily on the content and information that would be displayed.

Some of the proven and successful hacks Pro marketers used to engage viewers are keeping the videos short, identifying the problem and offering a solution. Giving apt details related to the product and the brand. No fake promises and not too much brand promotion.

Assure Viewability Across Devices and Platforms

Sharp and crisp videos fetch greater viewers. Check your video creation set-up and sound quality. There should not be background music that is too loud or confusing voice-overs. Also, the videos should be built keeping in view multiple-device viewability. Not every viewer can afford HD. So, build videos with standard definition and they must be responsive across all devices.

It all starts with the customer and ends with their satisfaction. So, a completely customer-centric approach should be the vision of your social video marketing strategy in 2019. Choose the social way for your video campaigns and don’t forget to gauge the performance of your video marketing campaigns.

Categories
Marketing Video

List of Awesome Video Marketing Tools Every Marketer Should Know

If you are searching for ways to promote your brand online, video marketing can be one of the best ways. It is undoubtedly an effective way to engage your website visitors and drive traffic to your site. 54% of consumers want to see more video content from a brand or business they support. Studies have found that by 2019, video traffic will comprise 80% of all internet traffic with 1.9 billion viewers worldwide.

But if you want to promote your brand through video marketing, you will need the right tools to create impressive videos for your business and promote them. Here is the complete list of video marketing tools available to promote your business.

Animoto

Whether you’re a beginner or an expert, Animoto makes it easy to create marketing videos that get your brand noticed. A well-placed video can entice your audience to learn more and drive traffic your way.

Filmora

Filmora is a video editing software service built for starters who would like to spend less time understanding the basic functionalities of a video editing software and focus more on their task of creating and editing videos.

Common Craft

Common Craft is a library of cut-out figures and still images that come with all Professional subscriptions. These videos can be used by educators to inspire confidence in using technology and the internet.

Wideo

Wideo is an online tool that allows you to create videos and presentations in a very easy and user-friendly way. With Wideo, you don’t need to have any previous video editing or design knowledge.

Wistia

Wistia provides video hosting services for businesses, including adding videos to the web, tracking performance and building audiences.

Vimeo

Vimeo is a video sharing platform that is known for people who like to create tech tutorials or gamers who like to show off their video gaming skills.

WeVideo

WeVideo is the online video editor that makes it easy to capture, create, view and share your movies at up to 4K resolution for stunning playback anywhere.

Vidyard

Vidyard is an online video platform for business which allows you to increase leads, accelerate your pipeline and delight your customers.

Vyond

Vyond combines an intuitive, powerful video editing platform with the training, support, and enterprise-level security to ensure that organizations of any size and individuals of any skill level can make media that moves.

Magisto

Magisto is an online video editor with a web application as well as a mobile app for automated video editing and production aimed at consumers and businesses.

VideoScribe

VideoScribe is easy, quick and inexpensive. You can create great animated videos in no time without any editing skills.

Videoshop

Videoshop is a fast and easy video editor to personalize your videos and share them with friends. Videoshop is compatible with iPhone and iPad videos only. Using videos from other platforms may cause instability or crashes.

Viewbix

Viewbix is a video analytics and technology company that helps companies understand what messages are resonating with their video viewers and how to leverage that data to enrich and empower a more effective video experience.

Powtoon

PowToon is a web-based animation software that allows you to quickly and easily create animated presentations with your students by manipulating pre-created objects, imported images, provided music and user created voice-overs.

Videolean

VideoLean is the platform where you can explain what’s your business about through an explanatory video. Make templated videos quickly and cheaply without film-making knowhow.

Picovico

Picovico is a tool that helps you “transform pictures, text, and music into a polished video”. The process of making video completes in simple four steps – adding photos, selecting the style, selecting music and creating the video, generally taking just one minute.

Use the video marketing tools mentioned above to create amazing videos and generate leads or engage audiences.

Categories
Marketing Video

Top 5 Video Marketing Trends That Will Dominate 2020

Being a marketer, you might come across a lot of trends every week online. But you should not start following any marketing trend just because it’s new and trendy as the majority of trends take no time to fade away.

So, before pulling the trigger, make sure it’s the right video marketing trend for your brand. But always keep an eye over them as you continue your quest to optimize your video marketing. These are the video trends to keep an eye on over the upcoming year.

Live Videos

The popularity of live streaming videos is continuously growing on Facebook, Instagram, and other social media channels. Research on live streaming shows that this type of video encourages more audience engagement and retains viewers longer than prerecorded video.

“80% of consumers prefer to watch live videos from a brand than read a blog.”

“By 2020, live streaming is expected to account for 82% of all internet traffic.”

Shoppable Video

In today’s digital era, an ever-increasing number of brands are simplifying purchase making for customers. Shoppable videos, is one such type of content, enabling customers to purchase while watching. The latest trend in shoppable content is quickly empowering eCommerce, as brands always look to deliver a direct and instant sale.

The best way to use shoppable content is through Video. Nowadays, brands are using these new ads in videos to remove the gap between the customer and the product by engaging them.

“96% of Consumers Finds Videos Helpful While Making a Purchasing Decision.”

VR & 360 Degree Video

360 Degree Video is changing all the standards of video marketing. 360 videos are recorded in all directions, giving you a complete 360-degree view. While watching these videos, you’re able to control the viewing direction and watch the video from whatever perspective you’d like. 360° videos are now something people are increasingly literate in, especially on social media platforms. Brands are turning to 360° video as an essential component of their digital marketing strategy. 360° video ads are a fantastic way of highlighting how your brand is innovative and forward-facing.

“Video ads using 360-degree technology drive 7% higher purchase intent on smartphones and a 12% increase in the belief that a brand has a “unique story to tell” when compared to traditional video ads.”

Vlogging

Blogs are hot but Vlogs are hotter. A vlog, or video blog, is the newest way to engage your audience while kicking up your buzz factor. You can use video to enhance your blog, or you can use it as your blog’s main content. Vlogs help you connect with viewers because of their authenticity and provide your business with instant, massive exposure on the web.

“61 percent of businesses saying they now use video as a marketing tool.”

“69 percent of audiences prefer to watch video when it’s available on a web page.”

Training Videos

Video is becoming a major and must-have tool for training. Video Training program has proven effective to train more employees at a time at a lower cost. It’s a great way to communicate educational, informative and business-critical information effectively while saving you time money and resources. With that said every business should be aiming to produce more videos for their training and learning and development program.

“Readers are 21% more likely to act on an email when it includes a video training.”

Videos offer consumers content that can be quickly and easily digested across a high number of channels. From B2C and B2B perspectives, they are effective at answering questions, giving information and creating relationships, making them a must-have for your digital marketing strategy.

Categories
Marketing Video

Types of advance Video Ads Every Marketer Needs to Know

Video Marketing is on a never-ending expansion route.

Whenever it comes to creating a video ad, new marketers struggle to choose between the various formats of ads. With each different format, a specific purpose is there that needs to be met. And that strictly depends upon your resources and content deployed.

In the article below we have identified and presented the 6 most common types of ads used by marketers to portray their products and services. Learn which ad type to choose for your next campaign and increase your revenues.

Instream Video Ads

Instream ads or linear ads are advertisements that are played within the video player at the start or during the video i.e. the middle or towards the last of the videos. Commonly identified as pre-roll, mid-roll, and post-roll, this format of video ads is considered effective to showcase the brand or the product itself.

However, pre-roll and mid-roll ads are the most suited ones as both have higher viewability rates in comparison to post-roll ads.

Pre-roll ads are auto played and can be skipped after a mandatory few seconds. In terms of retaining the information, as the user is intended to watch the desired URL and video. While in the case of mid-roll ads the ads appear during the middle of the video. They are like T.V Ads. As users are already engaged by this time, these ads take advantage by generating higher CPMs.

Out Stream Video Ads

Out stream video ads auto play and are used as stand-alone ads as they are independent of being placed either in the corners of the or in the middle of the content. They are not accompanied by any other form of content.

They qualify as easily viewable and do not cause any obstruction. These types of ads are not user-initiated, and they appear as the user scrolls on the webpage. Out stream ads have high viewability and usually prove extremely beneficial to the advertisers as they are charged only when the ads are viewed to completion.

Interactive Video Ads

Marketers when thinking of increasing their brand engagement must without a doubt opt for this format of the video ad. Irrespective of the device on which they are viewed these ads serve as the ideal solution for maximizing engagement.

Going with the name, these ads have certain interactions added to them like subscribing to a newsletter, or to a landing page with some special online purchase offer or to another informational page. These ads usually last for 30 seconds and they show at any stage be it the start, middle or last of the content screen.

Webpage Video Ads

Users tend to like these ads when they need to gain knowledge about the product or service the brand administers. Most users find this way as the better alternative to reading lengthy About Us pages and other similar content that websites have about their existence, history and establishment. Usually, when users have the intent to view a search page they lookout for additional authentic information in relation to the brand and such format of ads stands helpful for them in exploring and building trust about the brand.

These ads are informative and boost engagement rates as users themselves want to view them and accomplish their purpose to gain knowledge. It’s self-triggered rather than a forced one, which makes it popular among the other formats.

Companion Video Ads

These ads accompany the main video content and play on mute without disturbing the main video. They serve as the companion to what users can click and view if they seek to know more about the brand.

They are crafted using rich graphics, static images and text, but are played mute to not create any kind of interruption that may make the user browsing experience poor.

In-Game Video Ads

In-Game video ads are usually a treat for marketers, as they can benefit from these ads in multitudes. Users of all age groups play and interact with mobile games and marketers can showcase their ads on these gaming apps without a doubt.

Marketers can offer new lives, tokens, free items for their opted games and engage users. In-Game ads are hugely popular on social platforms. These ads load when the games pause for loading at the initial level or at the start of the next level.

Categories
Marketing

Untold Tips to Plan an Effective Video Marketing Strategy for Your Business

Videos have become one of the most important tools in the marketing toolkit for almost every business. If you haven’t incorporated videos in your marketing plan, then you are lagging your competitors.

Your video marketing plan doesn’t need to be incredibly detailed, but you should have a good idea of how you’ll align video content with the goals of your company.

Including videos on your landing pages can increase conversions by 80%. In addition, 92% of mobile video consumers share videos with other people. Videos are a powerful tool to reach and engage with your target audience.

The following are a few tips that would be helpful while developing an effective video marketing strategy.

Determine the Objective Your Video Will Fulfill

To justify videos that may be related to your B2B product, your business needs to understand why you’re creating video stories, what are you trying to accomplish and with whom. So, you must have a simple, one-liner mission statement, that sums up –

The type of content you want to create.

Who is your target audience?

What’s the value-added to your content?

Outline the Video Topics and Types You’ll Create

Before implementing video across any enterprise, it’s important to outline your scope. Have a look at the functions which will be using videos and the topics you want to cover in the video.

As per your requirement, you should decide which types of stories you’ll need to tell under each of these functions. The type of story should be selected as per the services and products you are showcasing.

Figure Out Who’s Going to Create Content

Depending on the production quality and budget, you might be able to invest in an in-house videographer or even a team of marketers dedicated to creating videos. If you have a high budget, you can outsource an agency to do it for you.

Overall, assess the resources you’ve got and figure out if you’re developing content in-house or outsourcing production, and how you will draw the distinction on various projects.

Where Your Content Will Be Posted

Whether you’re reusing webinar content, creating how-to videos, or behind the scenes interviews with your management team, you need to know where your videos will be live on your website.

You’ll notice that major brands behaving like media companies tend to have entire pages of their websites devoted to video. Take a look at The Lego Group for instance.

To get started with a video on your own site, try incorporating relevant videos into blog posts and creating a video hub where all of your content is organized into categories.

Determine Performance Metrics

The final part of your video marketing strategy is about measuring the value of each video. Track the feedback you are getting and the amount of traffic that’s flowing to your website. Work out what’s working and what isn’t. Like with anything, you need to constantly test to get the best results.

A well-planned video strategy keeps you away from creating aimless content. Your videos should have a purpose aligned with your business goals.

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Marketing Negocios

Do You Want To Get More Customers?

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Español Exito Liderazgo Marketing Negocios

Dos consejos sobre tu vocabulario que cambiarán la forma en que otros trabajan a tu alrededor

Las palabras importan. Lo sabes, pero ¿cuánto  importan?

Especialmente cuando eres un líder, elegir exactamente cómo te comunicas, a veces palabra por palabra, puede hacer una gran diferencia en el desarrollo de tu equipo y aliados a lo largo del tiempo.

Hay varias frases o palabras comunes que, si se alteran tan ligeramente, pueden transformar la forma en que alguien recibe tu mensaje. Ken Sterling escribe para Inc.com sobre dos correcciones importantes que pueden mantener a la gente a su favor.

1. Utilice “puedes” en lugar de “debes”

A nadie le gusta que le ordenen. Cuando dices “podría” en lugar de “debería”, vienes de una posición de asesoramiento, en lugar de una de mando.

Dar retroalimentación con la palabra “debería” puede causar tensión, mientras que “podría” significa que hay… Posibilidades. Esta última es una invitación  a escuchar y mejorar. El primero sale como un comando que implica que estaban equivocados.

Hemos detectado un problema desconocido. se trata de tono. Quieres inspirar y alentar, no coaccionar y mandar. Hable amablemente pero afirmativamente.

2. Di “sí… y” en lugar de “sí… pero”

Nunca es agradable cuando sabemos que viene un “pero”. Incluso dejamos de escuchar la primera parte de la oración, ya que el “pero” arrastra la negatividad a lo que se dice.

Incluso si quieres usar “pero” para agregar una sugerencia o una manera de mejorar algo, no lo hagas. No lo uses. Es contraproducente. Dar crítica usando “Sí… y.” De esa manera, la retroalimentación positiva y la crítica parecen ir de la mano, más que en la oposición.

“Buen trabajo en el diseño… pero los colores eran demasiado brillantes.” Esto dice que los colores hicieron que el proyecto fallara. Si dices, “Gran trabajo en el diseño… y los colores podrían ser un poco más oscuros para adaptarse al estado de ánimo que desea transmitir aún mejor”, … ¿Lo ves? Es alentador y constructivo. Estás diciendo que es bueno y sólo necesita algunos ajustes.

Nunca subestimes el impacto de tus palabras en las personas. Puedes empujarlos hacia adelante o aplastar sus sueños mucho más fácil de lo que crees. Sé un motivador, no un líder desalentador.

Sigue transformando tus limites en nuevas oportunidades.

Categories
Business Marketing Social Media

Untold Tips to Plan an Effective Video Marketing Strategy for Your Business

Videos have become one of the most important tools in the marketing toolkit for almost every business. If you haven’t incorporated videos in your marketing plan, then you are lagging your competitors.

Your video marketing plan doesn’t need to be incredibly detailed, but you should have a good idea of how you’ll align video content with the goals of your company.

Including videos on your landing pages can increase conversions by 80%. In addition, 92% of mobile video consumers share videos with other people. Videos are a powerful tool to reach and engage with your target audience.

The following are a few tips that would be helpful while developing an effective video marketing strategy.

  1. Determine the Objective Your Video Will Fulfill

To justify videos that may be related to your B2B product, your business needs to understand why you’re creating video stories, what are you trying to accomplish and with whom. So, you must have a simple, one-liner mission statement, that sums up –

The type of content you want to create.

Who is your target audience?

What’s the value-added to your content?

Outline the Video Topics and Types You’ll Create

Before implementing video across any enterprise, it’s important to outline your scope. Have a look at the functions which will be using videos and the topics you want to cover in the video.

As per your requirement, you should decide which types of stories you’ll need to tell under each of these functions. The type of story should be selected as per the services and products you are showcasing.

Figure Out Who’s Going to Create Content

Depending on the production quality and budget, you might be able to invest in an in-house videographer or even a team of marketers dedicated to creating videos. If you have a high budget, you can outsource an agency to do it for you.

Overall, assess the resources you’ve got and figure out if you’re developing content in-house or outsourcing production, and how you will draw the distinction on various projects.

Where Your Content Will Be Posted

Whether you’re reusing webinar content, creating how-to videos, or behind the scenes interviews with your management team, you need to know where your videos will be live on your website.

You’ll notice that major brands behaving like media companies tend to have entire pages of their websites devoted to video. Take a look at The Lego Group for instance.

To get started with a video on your own site, try incorporating relevant videos into blog posts and creating a video hub where all of your content is organized into categories.

Determine Performance Metrics

The final part of your video marketing strategy is about measuring the value of each video. Track the feedback you are getting and the amount of traffic that’s flowing to your website. Work out what’s working and what isn’t. Like with anything, you need to constantly test to get the best results.

A well-planned video strategy keeps you away from creating aimless content. Your videos should have a purpose aligned with your business goals.

Categories
Growth Liderazgo Marketing

9 Formas Como Parar De Pensar Demasiado

Todos hemos oído hablar de la parálisis del análisis, y probablemente nos ha llamado la atención. Cuando una decisión es difícil o tiene implicaciones serias, es fácil quedar atrapado sólo pensando en ello.

“Pensar en exceso” puede ser peligroso, a menudo resultando en nada productivo hacer cuando muy fácilmente podría haber tomado medidas. La inacción es a menudo un camino perjudicial para pisar, por lo que es importante trabajar alrededor de tu hábito de pensar demasiado.

Aquí hay varios escenarios donde el sobrepensar es probable, y cómo superarlos:

1- Sólo revise una decisión cuando haya nueva información
Pensar demasiado hace que tu mente vaya en círculos sobre las decisiones que ya has tomado. Una vez hecho, se hace. No vuelvas a ella a menos que algo sustancial haya cambiado y pueda cambiar cómo se desarrollan las cosas.

2- El pensar en exceso no es resolver problemas
Cuando estás pensando demasiado, es fácil fingir que estás resolviendo un problema. Pero muy bien podría estar creando nuevos problemas retrasando. Estar dispuesto a preguntarse “¿Estoy analizando esto demasiado?” Y responder y reaccionar honestamente.

3- Piense en la regla 90/10
El noventa por ciento de cómo te valoras debe venir de Ti, el resto de los demás. No al revés. Aprende a la autoaceptación y a la auto-apreciación: confía en ti mismo. No esperes a la validación de otros y no pongas demasiado peso en lo que piensan de ti.

4- Asumir buenas intenciones
No leas demasiado lo que alguien quiere decir o piensa. Es raro que alguien esté deliberadamente tratando de engañarte o engañarte por tener intenciones que no sean las que dicen. ¡Ten cuidado, por supuesto, pero no te quedes atrapado en los pensamientos de otra persona!

5- Abrazar la incertidumbre y la ignorancia informada
Encuentre comodidad en la incertidumbre en lugar de llenar los vacíos con suposiciones. Acepte que la ignorancia puede ser inevitable en algunos escenarios. Tenga en cuenta que puede ser beneficioso para usted, como en cómo impulsa la creatividad y la resiliencia. Además, pensar más duro simplemente no te permitirá leer mentes, o el futuro.

6- Reemplazar “Qué pasaría si” por “Veremos”
¿Sabes cómo te quedas en ese bucle de imaginar todos los escenarios horribles posibles? Acepte que lo que sucede a continuación es cuando se convierte en apropiado para su análisis dedicado una vez más. Ahora no. No más “qué pasa si…” Sólo di “ya veremos” y prepárate para responder a lo que tenga lugar.

7- Salir fuera
En cualquier escenario en el que se encuentre sobrepensando, vaya por un cambio en la configuración. Salir, conectar con la gente, pensar en otras cosas.

8- ¿Cuáles son las probabilidades?
Si es absolutamente necesario, adelante y tratar de hacer las matemáticas: ¿cuál es la probabilidad de que el peor de los casos suceda? Probablemente muy poco, ¿verdad? Incluso si las probabilidades no son pequeñas, intente reenfocar su energía nerviosa en esperanza y emoción para obtener un resultado positivo.

9- ¿Y si te equivocas?
La mayor parte del tiempo, piensas demasiado porque quieres evitar llegar a la conclusión de que estás equivocado. Pero, ¿adivina qué? ¡No está mal estar equivocado! Todos se equivocan a veces. Algunas personas muy, muy exitosas se han equivocado más que la mayoría de nosotros, ese es el punto de abrazar el fracaso.

Una vez más, recuerda: lo siguiente que puedes hacer es no analizar obsesivamente. Es prepararse para lo peor, mientras espera lo mejor, y prepárate para tomar nuevas medidas o tomar otra decisión cuando llegue el momento.

Categories
Marketing Social Media

Google’s Algorithm – New Changes For 2020

What’s the latest change to the algorithm?
You may be one of those meticulous types who’s obsessed with understanding exactly how our social media, search engines, and other online tools are directing choosing what to show us. If you’re not, here’s the short version:
Everything is determined by algorithms.
The ads you see, the people who see your profiles, how all content moves across the internet in general, is largely determined by a set of complex equations and rules. In particular, Google’s algorithm, for determining what gets prioritized in its searches, is always a topic of discussion.
These algorithms are deeply complex, and sometimes kept partially under wraps. What you need to worry about is how they impact your lead generation. Peter Roesler of Inc.com explains exactly what you need to know in his latest article:
1. The BERT Algorithm upgrade
Google’s algorithm update from late last year dictates that websites should focus less on keywords and more on solution-based content. The Bidirectional Encoder Representations from Transformers (BERT) algorithm has undergone an upgrade that will allow it to better understand the scope of information your site provides—not just the terms and buzzwords it includes.
So, you’ll need to be successfully answering the questions your target audience is actually asking in the search engine. Overviews, pitches, or broad tutorials will no longer suffice.