Categories
Marketing Video

How to Use Social Media in Your Video Marketing Strategy

Videos tend to be the most popular form of viral content that can earn high ROI for your business. The momentous success of a well-drafted video marketing plan can bring to your brand is undeniable.

Few early-adopters of technology benefitted their marketing strategies with the introduction of this truly distinctive info-sharing medium. And the upcoming years would also harness from the fastest and most viral form of content strategy and the enormous engagement it would draw for brands.

So, for marketers, who are yet waiting for the big moment when they can cash in from social video marketing, should start working now. Creating videos won’t be enough, as they should be in sync with your product-funnel. Videos should be engagement rich which would force the user to opt for your product instead of the competitors.

Distribution or social sharing of the videos form the strongest pillar which needs to be well thought of. With tons of videos uploaded each hour and the viewership figures crossing millions, the social networks should not be ignored while drafting the video marketing plan.

Getting a clear understanding of this critical yet highly essential element of online marketing is a must for newbie marketers. To be like a Pro, you must follow what the Pro marketers do, create engaging and content rich-videos. Sharing a few social trends that would be prevailing in 2019.

Facebook And YouTube Still Lead the Race

Facebook and YouTube are still the most searched and viewed social platforms.

From small business to Fortune 500 brands, each of them has their presence marked on Facebook. YouTube accounts for millions of searches daily for How-to videos.

Create Personalized Videos

Customers need to be delighted at every point of the funnel. They need to be made to ‘feel special’ by your brand. Personalized videos help you build lasting relations, earn brand advocates and loyalists. Integrate your E-mail marketing strategies with Video Marketing.  Grab the attention of your viewers, embed a personalized video within the email. Get ready to witness whopping click-through-rates for your e-mail campaigns.

Share Across All Social Media Networks

Don’t just glue your marketing strategies to Facebook and YouTube. This way you would be missing on crowds that are using other prominent social networks. Include Twitter, Instagram, Google+, and Tumblr in your distribution channels. Also, take care of the viewer’s interests and those who access these networks according to their preferences.

Create Short, Content-Rich and Information Loaded Videos

Poor-quality videos are not preferred by viewers and can be skipped in a mere 2-3 seconds. Prioritize your campaign with the product/service offering. Focus primarily on the content and information that would be displayed.

Some of the proven and successful hacks Pro marketers used to engage viewers are keeping the videos short, identifying the problem and offering a solution. Giving apt details related to the product and the brand. No fake promises and not too much brand promotion.

Assure Viewability Across Devices and Platforms

Sharp and crisp videos fetch greater viewers. Check your video creation set-up and sound quality. There should not be background music that is too loud or confusing voice-overs. Also, the videos should be built keeping in view multiple-device viewability. Not every viewer can afford HD. So, build videos with standard definition and they must be responsive across all devices.

It all starts with the customer and ends with their satisfaction. So, a completely customer-centric approach should be the vision of your social video marketing strategy in 2019. Choose the social way for your video campaigns and don’t forget to gauge the performance of your video marketing campaigns.

Categories
Marketing Video

List of Awesome Video Marketing Tools Every Marketer Should Know

If you are searching for ways to promote your brand online, video marketing can be one of the best ways. It is undoubtedly an effective way to engage your website visitors and drive traffic to your site. 54% of consumers want to see more video content from a brand or business they support. Studies have found that by 2019, video traffic will comprise 80% of all internet traffic with 1.9 billion viewers worldwide.

But if you want to promote your brand through video marketing, you will need the right tools to create impressive videos for your business and promote them. Here is the complete list of video marketing tools available to promote your business.

Animoto

Whether you’re a beginner or an expert, Animoto makes it easy to create marketing videos that get your brand noticed. A well-placed video can entice your audience to learn more and drive traffic your way.

Filmora

Filmora is a video editing software service built for starters who would like to spend less time understanding the basic functionalities of a video editing software and focus more on their task of creating and editing videos.

Common Craft

Common Craft is a library of cut-out figures and still images that come with all Professional subscriptions. These videos can be used by educators to inspire confidence in using technology and the internet.

Wideo

Wideo is an online tool that allows you to create videos and presentations in a very easy and user-friendly way. With Wideo, you don’t need to have any previous video editing or design knowledge.

Wistia

Wistia provides video hosting services for businesses, including adding videos to the web, tracking performance and building audiences.

Vimeo

Vimeo is a video sharing platform that is known for people who like to create tech tutorials or gamers who like to show off their video gaming skills.

WeVideo

WeVideo is the online video editor that makes it easy to capture, create, view and share your movies at up to 4K resolution for stunning playback anywhere.

Vidyard

Vidyard is an online video platform for business which allows you to increase leads, accelerate your pipeline and delight your customers.

Vyond

Vyond combines an intuitive, powerful video editing platform with the training, support, and enterprise-level security to ensure that organizations of any size and individuals of any skill level can make media that moves.

Magisto

Magisto is an online video editor with a web application as well as a mobile app for automated video editing and production aimed at consumers and businesses.

VideoScribe

VideoScribe is easy, quick and inexpensive. You can create great animated videos in no time without any editing skills.

Videoshop

Videoshop is a fast and easy video editor to personalize your videos and share them with friends. Videoshop is compatible with iPhone and iPad videos only. Using videos from other platforms may cause instability or crashes.

Viewbix

Viewbix is a video analytics and technology company that helps companies understand what messages are resonating with their video viewers and how to leverage that data to enrich and empower a more effective video experience.

Powtoon

PowToon is a web-based animation software that allows you to quickly and easily create animated presentations with your students by manipulating pre-created objects, imported images, provided music and user created voice-overs.

Videolean

VideoLean is the platform where you can explain what’s your business about through an explanatory video. Make templated videos quickly and cheaply without film-making knowhow.

Picovico

Picovico is a tool that helps you “transform pictures, text, and music into a polished video”. The process of making video completes in simple four steps – adding photos, selecting the style, selecting music and creating the video, generally taking just one minute.

Use the video marketing tools mentioned above to create amazing videos and generate leads or engage audiences.

Categories
Marketing Video

Top 5 Video Marketing Trends That Will Dominate 2020

Being a marketer, you might come across a lot of trends every week online. But you should not start following any marketing trend just because it’s new and trendy as the majority of trends take no time to fade away.

So, before pulling the trigger, make sure it’s the right video marketing trend for your brand. But always keep an eye over them as you continue your quest to optimize your video marketing. These are the video trends to keep an eye on over the upcoming year.

Live Videos

The popularity of live streaming videos is continuously growing on Facebook, Instagram, and other social media channels. Research on live streaming shows that this type of video encourages more audience engagement and retains viewers longer than prerecorded video.

“80% of consumers prefer to watch live videos from a brand than read a blog.”

“By 2020, live streaming is expected to account for 82% of all internet traffic.”

Shoppable Video

In today’s digital era, an ever-increasing number of brands are simplifying purchase making for customers. Shoppable videos, is one such type of content, enabling customers to purchase while watching. The latest trend in shoppable content is quickly empowering eCommerce, as brands always look to deliver a direct and instant sale.

The best way to use shoppable content is through Video. Nowadays, brands are using these new ads in videos to remove the gap between the customer and the product by engaging them.

“96% of Consumers Finds Videos Helpful While Making a Purchasing Decision.”

VR & 360 Degree Video

360 Degree Video is changing all the standards of video marketing. 360 videos are recorded in all directions, giving you a complete 360-degree view. While watching these videos, you’re able to control the viewing direction and watch the video from whatever perspective you’d like. 360° videos are now something people are increasingly literate in, especially on social media platforms. Brands are turning to 360° video as an essential component of their digital marketing strategy. 360° video ads are a fantastic way of highlighting how your brand is innovative and forward-facing.

“Video ads using 360-degree technology drive 7% higher purchase intent on smartphones and a 12% increase in the belief that a brand has a “unique story to tell” when compared to traditional video ads.”

Vlogging

Blogs are hot but Vlogs are hotter. A vlog, or video blog, is the newest way to engage your audience while kicking up your buzz factor. You can use video to enhance your blog, or you can use it as your blog’s main content. Vlogs help you connect with viewers because of their authenticity and provide your business with instant, massive exposure on the web.

“61 percent of businesses saying they now use video as a marketing tool.”

“69 percent of audiences prefer to watch video when it’s available on a web page.”

Training Videos

Video is becoming a major and must-have tool for training. Video Training program has proven effective to train more employees at a time at a lower cost. It’s a great way to communicate educational, informative and business-critical information effectively while saving you time money and resources. With that said every business should be aiming to produce more videos for their training and learning and development program.

“Readers are 21% more likely to act on an email when it includes a video training.”

Videos offer consumers content that can be quickly and easily digested across a high number of channels. From B2C and B2B perspectives, they are effective at answering questions, giving information and creating relationships, making them a must-have for your digital marketing strategy.

Categories
Marketing Video

Types of advance Video Ads Every Marketer Needs to Know

Video Marketing is on a never-ending expansion route.

Whenever it comes to creating a video ad, new marketers struggle to choose between the various formats of ads. With each different format, a specific purpose is there that needs to be met. And that strictly depends upon your resources and content deployed.

In the article below we have identified and presented the 6 most common types of ads used by marketers to portray their products and services. Learn which ad type to choose for your next campaign and increase your revenues.

Instream Video Ads

Instream ads or linear ads are advertisements that are played within the video player at the start or during the video i.e. the middle or towards the last of the videos. Commonly identified as pre-roll, mid-roll, and post-roll, this format of video ads is considered effective to showcase the brand or the product itself.

However, pre-roll and mid-roll ads are the most suited ones as both have higher viewability rates in comparison to post-roll ads.

Pre-roll ads are auto played and can be skipped after a mandatory few seconds. In terms of retaining the information, as the user is intended to watch the desired URL and video. While in the case of mid-roll ads the ads appear during the middle of the video. They are like T.V Ads. As users are already engaged by this time, these ads take advantage by generating higher CPMs.

Out Stream Video Ads

Out stream video ads auto play and are used as stand-alone ads as they are independent of being placed either in the corners of the or in the middle of the content. They are not accompanied by any other form of content.

They qualify as easily viewable and do not cause any obstruction. These types of ads are not user-initiated, and they appear as the user scrolls on the webpage. Out stream ads have high viewability and usually prove extremely beneficial to the advertisers as they are charged only when the ads are viewed to completion.

Interactive Video Ads

Marketers when thinking of increasing their brand engagement must without a doubt opt for this format of the video ad. Irrespective of the device on which they are viewed these ads serve as the ideal solution for maximizing engagement.

Going with the name, these ads have certain interactions added to them like subscribing to a newsletter, or to a landing page with some special online purchase offer or to another informational page. These ads usually last for 30 seconds and they show at any stage be it the start, middle or last of the content screen.

Webpage Video Ads

Users tend to like these ads when they need to gain knowledge about the product or service the brand administers. Most users find this way as the better alternative to reading lengthy About Us pages and other similar content that websites have about their existence, history and establishment. Usually, when users have the intent to view a search page they lookout for additional authentic information in relation to the brand and such format of ads stands helpful for them in exploring and building trust about the brand.

These ads are informative and boost engagement rates as users themselves want to view them and accomplish their purpose to gain knowledge. It’s self-triggered rather than a forced one, which makes it popular among the other formats.

Companion Video Ads

These ads accompany the main video content and play on mute without disturbing the main video. They serve as the companion to what users can click and view if they seek to know more about the brand.

They are crafted using rich graphics, static images and text, but are played mute to not create any kind of interruption that may make the user browsing experience poor.

In-Game Video Ads

In-Game video ads are usually a treat for marketers, as they can benefit from these ads in multitudes. Users of all age groups play and interact with mobile games and marketers can showcase their ads on these gaming apps without a doubt.

Marketers can offer new lives, tokens, free items for their opted games and engage users. In-Game ads are hugely popular on social platforms. These ads load when the games pause for loading at the initial level or at the start of the next level.

Categories
Marketing

Untold Tips to Plan an Effective Video Marketing Strategy for Your Business

Videos have become one of the most important tools in the marketing toolkit for almost every business. If you haven’t incorporated videos in your marketing plan, then you are lagging your competitors.

Your video marketing plan doesn’t need to be incredibly detailed, but you should have a good idea of how you’ll align video content with the goals of your company.

Including videos on your landing pages can increase conversions by 80%. In addition, 92% of mobile video consumers share videos with other people. Videos are a powerful tool to reach and engage with your target audience.

The following are a few tips that would be helpful while developing an effective video marketing strategy.

Determine the Objective Your Video Will Fulfill

To justify videos that may be related to your B2B product, your business needs to understand why you’re creating video stories, what are you trying to accomplish and with whom. So, you must have a simple, one-liner mission statement, that sums up –

The type of content you want to create.

Who is your target audience?

What’s the value-added to your content?

Outline the Video Topics and Types You’ll Create

Before implementing video across any enterprise, it’s important to outline your scope. Have a look at the functions which will be using videos and the topics you want to cover in the video.

As per your requirement, you should decide which types of stories you’ll need to tell under each of these functions. The type of story should be selected as per the services and products you are showcasing.

Figure Out Who’s Going to Create Content

Depending on the production quality and budget, you might be able to invest in an in-house videographer or even a team of marketers dedicated to creating videos. If you have a high budget, you can outsource an agency to do it for you.

Overall, assess the resources you’ve got and figure out if you’re developing content in-house or outsourcing production, and how you will draw the distinction on various projects.

Where Your Content Will Be Posted

Whether you’re reusing webinar content, creating how-to videos, or behind the scenes interviews with your management team, you need to know where your videos will be live on your website.

You’ll notice that major brands behaving like media companies tend to have entire pages of their websites devoted to video. Take a look at The Lego Group for instance.

To get started with a video on your own site, try incorporating relevant videos into blog posts and creating a video hub where all of your content is organized into categories.

Determine Performance Metrics

The final part of your video marketing strategy is about measuring the value of each video. Track the feedback you are getting and the amount of traffic that’s flowing to your website. Work out what’s working and what isn’t. Like with anything, you need to constantly test to get the best results.

A well-planned video strategy keeps you away from creating aimless content. Your videos should have a purpose aligned with your business goals.

Categories
Marketing Negocios

Do You Want To Get More Customers?

Categories
Español Exito Liderazgo Marketing Negocios

Dos consejos sobre tu vocabulario que cambiarán la forma en que otros trabajan a tu alrededor

Las palabras importan. Lo sabes, pero ¿cuánto  importan?

Especialmente cuando eres un líder, elegir exactamente cómo te comunicas, a veces palabra por palabra, puede hacer una gran diferencia en el desarrollo de tu equipo y aliados a lo largo del tiempo.

Hay varias frases o palabras comunes que, si se alteran tan ligeramente, pueden transformar la forma en que alguien recibe tu mensaje. Ken Sterling escribe para Inc.com sobre dos correcciones importantes que pueden mantener a la gente a su favor.

1. Utilice “puedes” en lugar de “debes”

A nadie le gusta que le ordenen. Cuando dices “podría” en lugar de “debería”, vienes de una posición de asesoramiento, en lugar de una de mando.

Dar retroalimentación con la palabra “debería” puede causar tensión, mientras que “podría” significa que hay… Posibilidades. Esta última es una invitación  a escuchar y mejorar. El primero sale como un comando que implica que estaban equivocados.

Hemos detectado un problema desconocido. se trata de tono. Quieres inspirar y alentar, no coaccionar y mandar. Hable amablemente pero afirmativamente.

2. Di “sí… y” en lugar de “sí… pero”

Nunca es agradable cuando sabemos que viene un “pero”. Incluso dejamos de escuchar la primera parte de la oración, ya que el “pero” arrastra la negatividad a lo que se dice.

Incluso si quieres usar “pero” para agregar una sugerencia o una manera de mejorar algo, no lo hagas. No lo uses. Es contraproducente. Dar crítica usando “Sí… y.” De esa manera, la retroalimentación positiva y la crítica parecen ir de la mano, más que en la oposición.

“Buen trabajo en el diseño… pero los colores eran demasiado brillantes.” Esto dice que los colores hicieron que el proyecto fallara. Si dices, “Gran trabajo en el diseño… y los colores podrían ser un poco más oscuros para adaptarse al estado de ánimo que desea transmitir aún mejor”, … ¿Lo ves? Es alentador y constructivo. Estás diciendo que es bueno y sólo necesita algunos ajustes.

Nunca subestimes el impacto de tus palabras en las personas. Puedes empujarlos hacia adelante o aplastar sus sueños mucho más fácil de lo que crees. Sé un motivador, no un líder desalentador.

Sigue transformando tus limites en nuevas oportunidades.

Categories
Carlos Vargas Daily Thought Desarrollo Personal Liderazgo

¿QUE DEBO HACER EN TIEMPOS DE CRISIS?

“La medida final de un hombre no es donde está en momentos de comodidad y conveniencia, sino donde se encuentra en momentos de desafío y controversia”. Martin Luther King, Jr.

Gestionar una crisis es uno de los mayores desafíos en el liderazgo. Ya sea un escándalo, un accidente, una protesta, un tiroteo en un centro comercial, un accidente de avión, un derrame de petróleo u otro evento imprevisto, tarde o temprano, a pesar de los mejores planes establecidos, sucederá algo inesperado que lo sobrecargará todo. Se desarrolla una crisis, con el potencial de dañar la reputación de su empresa o cliente. El caos se adente. De repente, todo el mundo confía en ti para gestionar y abordar la situación. Su liderazgo está en juego.

Entonces, ¿qué haces cuando las cosas no van según lo planeado?

Lo bien que navegas y administras este repentino giro de los eventos es fundamental. No sólo determinará el resultado de lo favorable que se resuelva la crisis, sino que dará forma a su legado y establecerá el tono para otros líderes de su equipo. Lidiar con una crisis es algo más que una gestión de la reputación. Es fácil liderar cuando las cosas van bien, y todo va de acuerdo con el plan. Pero cuando no lo es, la verdadera fuerza de un verdadero líder está determinada por lo bien que manejan las cartas que se les han repartido. Cuando las cosas se desmoronan, es el trabajo de un líder evaluar la situación, determinar un curso de acción y hacer el control de daños necesario lo más rápido posible. Es responsabilidad del líder hacerse cargo de la situación y asegurar a todos que las cosas están bajo control, creando tranquilidad para todos los interesados. Por lo tanto, es importante no   reaccionar emocionalmente,  sino responder rápidamente.

Por ejemplo, la política aparte, miren las diferencias de liderazgo en la forma en que Irán y Canadá manejaron el incidente desafortunado reciente cuando el avión ucraniano fue derribado por error. Ambos países tenían un número significativo de pasajeros a bordo. Sin embargo, el gobierno iraní inmediatamente “reaccionó”  al incidente primero negándolo, luego culpando a estados Unidos, antes de admitir finalmente que Irán derribó accidentalmente el avión. Por otra parte, el gobierno canadiense “respondió”  reconociendo lo sucedido, reuniéndose con las familias involucradas con un comportamiento compasivo y tranquilo, asegurando a todos que Canadá lanzaría una investigación completa y transparente sobre lo que realmente sucedió y responsafiable a las personas apropiadas.

He aprendido que no hay atajos cuando se trata de liderazgo en crisis. Por lo tanto, cuando las cosas no van bien, aquí hay cinco pasos que sugiero:

  1. Asumir la responsabilidad. Aléjate del juego de la culpa. Como líder, usted está a cargo. Asumir la propiedad de la situación.

  2. Separe a las personas de los procesos y planes. Revise los procesos actuales en su lugar sin sesgo. Míralos y reúne los hechos como un tercero neutral. Determine qué funciona o no como debería.

  3. Traiga a las personas o equipo a cargo que estén más cerca de la situación para obtener sus comentarios y comentarios sobre cuál piensan que es el problema. ESTO DEBE SER SOLAMENTE UNA ENCUENTRO SOBRE LA LISTENING ACTIVO, SIN REEMPLAZAR BLAME O JUDGMENT. CUANDO LOS LÍDERES DEJAN DE ESCUCHAR, SU GENTE DEJA DE HABLAR.  Es crucial crear un entorno seguro donde los empleados se sientan cómodos al estar abiertos, para que pueda establecer un diálogo honesto para revisar lo que ha sucedido y determinar el problema real.

  4. Date tiempo para reflexionar, solo. Tómate un día tranquilo para pensar y revisar los comentarios que has recibido. Evalúe los hechos y las lecciones aprendidas de la experiencia. Evalúe sus opciones, decida el mejor curso de acción para tomar y avance lo más rápido posible.

  5. Siga a través. Anuncia tu plan, consigue la entrada de todos los involucrados y toma medidas masivas. Su decisión y su acción rápida son cruciales. ESTO ES LO QUE TE DIFERENCIA COMO LÍDER DE OTROS.                                                                            

El liderazgo en tiempos de crisis siempre es un reto en el mejor de los casos. Los líderes de hoy se enfrentan a la crisis de manera rutinaria. Y aunque un estilo de liderazgo no se ajuste a todos, cuando se trata de lidiar con una situación de crisis, me complace tener esta oportunidad de compartir estos cinco pasos simples, pero prácticos que he encontrado para ser increíblemente valiosoen en el pasado. Sigue los pasos, ten fe en el proceso, confía en ti mismo para dirigir el curso, y pasarás por la crisis como un verdadero líder.

Categories
Business Marketing Social Media

Untold Tips to Plan an Effective Video Marketing Strategy for Your Business

Videos have become one of the most important tools in the marketing toolkit for almost every business. If you haven’t incorporated videos in your marketing plan, then you are lagging your competitors.

Your video marketing plan doesn’t need to be incredibly detailed, but you should have a good idea of how you’ll align video content with the goals of your company.

Including videos on your landing pages can increase conversions by 80%. In addition, 92% of mobile video consumers share videos with other people. Videos are a powerful tool to reach and engage with your target audience.

The following are a few tips that would be helpful while developing an effective video marketing strategy.

  1. Determine the Objective Your Video Will Fulfill

To justify videos that may be related to your B2B product, your business needs to understand why you’re creating video stories, what are you trying to accomplish and with whom. So, you must have a simple, one-liner mission statement, that sums up –

The type of content you want to create.

Who is your target audience?

What’s the value-added to your content?

Outline the Video Topics and Types You’ll Create

Before implementing video across any enterprise, it’s important to outline your scope. Have a look at the functions which will be using videos and the topics you want to cover in the video.

As per your requirement, you should decide which types of stories you’ll need to tell under each of these functions. The type of story should be selected as per the services and products you are showcasing.

Figure Out Who’s Going to Create Content

Depending on the production quality and budget, you might be able to invest in an in-house videographer or even a team of marketers dedicated to creating videos. If you have a high budget, you can outsource an agency to do it for you.

Overall, assess the resources you’ve got and figure out if you’re developing content in-house or outsourcing production, and how you will draw the distinction on various projects.

Where Your Content Will Be Posted

Whether you’re reusing webinar content, creating how-to videos, or behind the scenes interviews with your management team, you need to know where your videos will be live on your website.

You’ll notice that major brands behaving like media companies tend to have entire pages of their websites devoted to video. Take a look at The Lego Group for instance.

To get started with a video on your own site, try incorporating relevant videos into blog posts and creating a video hub where all of your content is organized into categories.

Determine Performance Metrics

The final part of your video marketing strategy is about measuring the value of each video. Track the feedback you are getting and the amount of traffic that’s flowing to your website. Work out what’s working and what isn’t. Like with anything, you need to constantly test to get the best results.

A well-planned video strategy keeps you away from creating aimless content. Your videos should have a purpose aligned with your business goals.

Categories
Daily Thought Desarrollo Personal Liderazgo

La CREATIVIDAD es la reina, el Dinero sigue a la CREATIVIDAD.

Lo que el hombre puede imaginar; el hombre puede crear.

Thomas Edison. Henry Ford. Alexander Graham Bell. Andrew Carnegie. Kobe Bryant.

Estos son sólo algunos de los titanes legendarios cuya imaginación e innovaciones cambiaron y dieron forma al mundo para siempre. Su visión, liderazgo y ética de trabajo finalmente nos llevaron a lugares que la mayoría ni siquiera podían imaginar en ese momento, y su influencia todavía se siente, incluso ahora.

Está claro en la historia que cada generación tiene sus líderes. Pero, ¿qué hace que los líderes de hoy se destaquen? ¿Qué podemos aprender de visionarios únicos como Ted Turner, Bill Gates, Steve Jobs, Elon Musk y otros, que podemos aplicar a nuestras propias vidas para superar nuestras expectativas? Estudiar a los líderes e innovadores que admiramos nos abre la mente a nuevas posibilidades de lo que podemos lograr. Al incorporar las lecciones,  aprendemos, aumentamos la oportunidad de distinguirnos en nuestros propios  campos y tener un impacto duradero en la humanidad y el futuro. 

Como alguien apasionado del liderazgo, yo también siempre estoy observando y estudiando a los líderes de hoy para ver lo que puedo aprender. Uno de los más fascinantes para mí en la actualidad, está Elon Musk. Su enfoque me ha desafiado a pensar más grande y expansivamente sobre lo que puedo hacer y cómo lo hago.

Más conocido como el CEO de Tesla, fundador de Space X y PayPal, su valor neto actual es de aproximadamente $35 mil millones de dólares. Pero lo más impresionante no es cuánto vale, sino cómo piensa. Musk es un soñador que piensa en la humanidad y en nuestro futuro. Es una verdadera historia de éxito de nuestro siglo. Más que un líder y empresario, es un influencer y un disruptor, que va “todo” cuando tiene una idea, pase lo que pase. Su pasión y visión futurista de los coches eléctricos, SpaceX, y el camión cibernético, está afectando permanentemente nuestra cultura y estilo de vida justo delante de nuestros ojos. Está cambiando el mundo tal como lo conocemos.

Aquí hay un resumen rápido de su carrera:

  • Abandona el programa de posgrado de Stanford. Inicia un negocio de internet en 1995 junto con su hermano Kimbal.
  • Cuatro años más tarde, en 1999, los hermanos venden su compañía, Zip2, por $307 millones a Compaq. La venta neta Elon $22M.
  • Posteriormente lanza X.com, un banco en línea en 1999, lo renombró “PayPal” y lanzó una OPI. Vendió el negocio a eBay por 1.500 millones de dólares. Musk se va con $165 Millones.
  • Lanza SpaceX en 2002. Invierte más de $100 Millones de su propio capital.
  • En 2004, Musk se involucra en Tesla. Pone $70M en la compañía en el transcurso de varios años. El resto es historia.

Tanto SpaceX como Tesla se lanzaron al borde de la bancarrota. Musk ha llegado a sus últimos dólares durante este período. Reanima a ambas compañías. SpaceX es la primera empresa privada en lanzar con éxito un cohete que atraca la ISS, y utilizar cohetes reutilizables para volver a la tierra

Musk también participó en otras empresas, incluyendo SolarCity, Hyperloop, OpenAI,The Boring Company y  NeuraLink

Actualmente, el valor neto de Musk se estima en $35 Miles de millones. Sigue creciendo cada día.

Después de estudiar el liderazgo de Musk durante algún tiempo, aquí están mis principales tomas. Si realmente quieres hacer un gran cambio en tu vida, por favor presta mucha atención a los siguientes nueve puntos:

  1. Piensa más grande. Suficiente de jugar poco.
  2. Piensa en cómo puedes impactar a la humanidad.
  3. Invierte en tus sueños. Si no lo haces, nadie más lo hará.
  4. La creatividad es el rey. El efectivo no lo es.
  5. Preste atención a los comentarios negativos.
  6. No temas los fracasos, el éxito está a la vuelta de la esquina
  7. Trabaje con confianza y decida con fe.
  8. Convierta a sus competidores en sus clientes.
  9. La innovación es la nueva forma de mantenerse en el negocio.

Me tomo estas sugerencias muy en serio y las practico diariamente en mi vida. Me han ayudado a tener una visión mas grande, lograr más y tener la previsión. Al incorporar lecciones de los líderes,  usted admira, usted también puede superar sus expectativas de éxito y dejar su propio impacto duradero en la humanidad.

Comparte este articulo con tus amistades y compañeros. Y unete a nuestra comunidad.