So I was struggling with how to add Facebook Pixel to WordPress? If you’re running any type of Facebook ads, using Facebook Pixel is essential to help you optimize your ad campaigns.
In short, Facebook Pixel is like Google Analytics for Facebook ads! It lets you better target your ads and see how effective they are at turning clicks into sales.
But if you’re not super tech-savvy, it can be a little difficult to actually figure out how to get Facebook Pixel up and running with WordPress, right?
To help you out, I’m going to give you a beginner-friendly tutorial for two different methods:
- With manual code – this is a lightweight option that helps you add the Facebook Pixel code and nothing else.
- With a plugin – the advantage of this method is that you can create custom audiences and conversion goals from inside your WordPress dashboard. This plugin is especially great for eCommerce stores because it has dedicated WooCommerce and Easy Digital Downloads integrations.