que haya creado un video épico que tenga un efecto de atracón y que beneficie a
una amplia audiencia, pero mientras alguien no haga clic en el enlace del video
para verlo, su mensaje en video no se transmitirá.
Si su video
de YouTube o Facebook no obtiene tantas vistas como quisiera, puede que no
tenga nada que ver con el contenido del video o la optimización SEO, y todo con
el hecho de que simplemente no está logrando despertar el interés de Los
audiencia busca una palabra clave o se topa con una lista de videos, lo único
que distingue a su video del resto es la miniatura que ha creado.
donde la batalla de “hacer clic o no hacer clic” se libra y, con
suerte, se gana con tu video. Al hacer un video, hay varias cosas a tener en
cuenta: calidad de imagen, efectos de sonido y contenido, etc.
miniatura puede ser lo último en tu mente, pero eso sería un error épico. La
miniatura de tu video es similar al título de un artículo y a la meta
descripción: ayuda al consumidor a decidir si vale la pena hacer clic en el
sumergirnos y aprender cómo crear miniaturas de YouTube o Facebook dignas de
No utilice las imágenes fijas en miniatura de YouTube
Una vez que
su carga de video se haya procesado en YouTube, tiene la opción de elegir una
de las tres miniaturas predeterminadas. Estas son imágenes fijas tomadas de su
video y pueden parecer una opción más rápida y sencilla. Las miniaturas
elegidas al azar rara vez son de buena calidad y es poco probable que valgan la
pena con un clic.
Cuando se trata de un video, Facebook quiere que las páginas se centren en la creación de contenido original, atrae a los espectadores y tiene tiempos de visualización más largos. Facebook también ha dicho que “limitará la distribución de contenido no original o reutilizado de otras fuentes con un valor agregado limitado o inmaterial”.
Debido a que Facebook quiere que los usuarios permanezcan en la plataforma y consuman contenido, los videos que capturan y atraen a los espectadores recibirán un tratamiento preferencial, especialmente si las vistas tienen una duración de al menos 3 minutos.
Una transmisión en vivo de Facebook bien planificada es una excelente manera de compartir contenido reflexivo y de larga duración que involucra a los espectadores y, en última instancia, juega con el algoritmo.
El uso de videos en vivo como el catalizador de su comercialización de videos requerirá un poco de reflexión y un plan para asegurarse de que sus transmisiones brinden valor a los espectadores. A continuación, le indicamos cómo comenzar a crear una estrategia de video de Facebook Live para su negocio.
1: Defina la audiencia de su Facebook Live Video
No estás creando contenido de Facebook Live solo para hacer feliz a Facebook; También debe proporcionar valor a su audiencia. Entonces, ¿a quién quieres llegar con tus transmisiones en vivo? Tómese un tiempo para revisar el avatar de su cliente y observe sus análisis para identificar a las personas con las que hablará.
Ahora que tiene su libro impreso, puede que esté cuestionando lo que viene a continuación. Ahora es el momento de empezar a gritar desde los tejados sobre su libro porque si no se lo dices a la gente, simplemente no sabrán que existe. Y contrariamente a la creencia popular, sólo porque su libro está disponible en Amazon no significa que se mostrará en millones de búsquedas de Amazon.
Parte de convertirse en un autor en estos días también significa convertirse en un experto en marketing. Contratar a una empresa de relaciones públicas es sin duda una opción, pero para muchos autores – especialmente los autores de primera vez – las empresas de relaciones públicas no son amigables con el presupuesto. La clave es obtener reconocimiento nacional y obtener su nombre frente a tantas personas como sea posible, lo que requiere escribir lanzamientos a aquellos que tienen acceso a su público ideal.
Programe un tour Nacional de libros.
Este tipo de programación requiere un montón de trabajo de pies y la investigación mezclada con algunos experiencia de viaje para tener éxito. Meta librerías grandes, así como librerías independientes en áreas donde se encuentran sus lectores ideales. Las librerías están interesadas en cómo tu libro traerá gente a sus tiendas, así que incluye una sinopsis de tu libro en tu campo. También delinea sus planes de redes sociales y cómo su plan se alineará con sus campañas actuales en las redes sociales. Tenga en cuenta: programar excursiones en las grandes ciudades se hace mejor con bastante antelación debido a la alta demanda.
Programe entrevistas de televisión y radio.
Mientras planifica su tour de libros, tómese un tiempo para llegar a las estaciones de radio y televisión locales para las entrevistas de tierra; por supuesto, encontrar el mejor contacto es primordial, así que no está perdiendo el tiempo. Decida qué tipo de segmento es el más adecuado para su investigación sobre programas específicos, anfitriones y productores. Hazte destacar del resto de los lanzamientos, incluyendo cualquier hecho relevante o vínculos a esa área local.Y no creas que cualquier espectáculo es demasiado grande para que aterrizas; Conocí a un asistente virtual que aterrizó un lugar de entrevista en el show de Dave Ramsey simplemente porque ella aprovechó una oportunidad y contestó una llamada abierta específica a su industria.
Organice recorridos en blogs y recorridos en podcast.
No descontar blogs o podcasts como parte de sus esfuerzos promocionales. Un blog Tour es simplemente una entrevista escrita que se publica en un blog, pero por lo general incluyen enlaces de contacto a su sitio Web. Los podcasts son grabaciones de audio, similares a los programas de radio tradicionales, disponibles de forma gratuita en plataformas como iTunes y Stitcher. Investiga quiénes son los Influencers en tu industria y revisa su número de lectores y oyentes. Muchos blogs o podcasts tienen alcance nacional por lo que son los que se dirigen con su lanzamiento.
Crea eventos de redes sociales alrededor del lanzamiento de tu libro.
Usted ya tiene un siguiente, así que no se olvide de invitarlos a ver fiestas u otros eventos locales en vivo. Cuéntales sobre tu nuevo libro; ve a vivir y lee un capítulo para crear interés; crea hashtags personalizados y pídele a tus seguidores que compartan tu libro y tus eventos en vivo; crea una mesa de debate en línea con otros autores o colegas para discutir el tema de tu libro. Ser consistente y estar presente en las redes sociales cuando su libro se lanza es de vital importancia para construir su impulso. Todos sus fans quieren saber más sobre usted so no desaparecen.
Adopte nuevas plataformas de medios sociales y/o avenidaspublicitarias.
La utilización de tantas plataformas de medios sociales como sea posible aumentará en gran medida sus posibilidades de ganar nuevos fans, pero sólo si su público objetivo utiliza esas plataformas. Realice algunas investigaciones de mercado primero antes de aprender otra plataforma. Si estás satisfecho con tus opciones de redes sociales actuales, céntrese en sus características publicitarias. Facebook, por ejemplo, ofrece anuncios junto con las publicaciones patrocinadas. Conocer la diferencia y la mejor manera de usarlos para apuntar a su audiencia le encontrará muchos más fans.
Tienes un libro impresionante, ahora es el momento de mostrarle al mundo lo mucho que sabes sobre el tema y cuánto puedes ayudar a tu audiencia con esta información. Planear cualquier tipo de publicidad nacional consume mucho tiempo, pero es un esfuerzo que vale la pena cuando piensas en cuántas personas atraerás a tu marca.
Writing a book can be an intimidating task. Blank pages can stare at you mockingly for long hours that turn into days, weeks, and months before you make headway in your next chapter.
That is, of course, unless you work out a plan that has you making progress daily on your book. In fact, writing a book can help you manage your time more wisely and encourage productivity on multiple fronts. Here are a few things you can do to make more progress in shorter time when writing your book.
Consider Using the Pomodoro Technique When Writing
The Pomodoro technique is one in which you set a timer to promote short bursts of intense productivity. This method is effective because you operate in 25-minute increments. Set a timer for 25 minutes. During that period of time, focus on one single task. In this case, that task would be writing your book. Whether you’re blocking out a chapter or simply writing an outline for the next chapter(s). You don’t stop for anything other than house-fire types of emergencies until the timer rings.
Then you take a five-minute break before moving on to the next task, or chapter, as the case may be. After every four short breaks, you take a longer break. This gives you time to clear your mind, charge your battery, and refocus on the work ahead of you for the day. This is a key component in your efforts to stay focused on writing your book and stop splitting focus by multi-tasking and otherwise spinning your wheels all day long.
Prioritize Your Tasks
You have a lot on your plate on any given day. It can be easy to get caught up in minute tasks and quickly lose time to write during your day. The longer this continues, the more time you have to forget what’s going on with your book or abandon your book altogether. Steady progress is a much better way to go. Accomplish this by doing the following: • Give up television time to write. • Cut out unnecessary social media socializing. While some is necessary to maintain relevance with your audience, give yourself time limits for your favorite social media platforms each day. • Get up early or stay up late to make time for writing. • Set deadlines for getting specific writing done, then adhere to them. This can include deadlines for chapter outlines and chapter delivery. Editing deadlines. First draft. Second draft. Publishing. You get the picture.
Decide how important your book is to your professional future and consider prioritizing your writing over some work functions by delegating or bringing on another team member to help take care of tasks that take you away from writing.
The reward for all this time management and productivity-enhancing effort is that you will discover you can write a book. How do you know? Because you just did. Now, it’s your turn to take a look and see what else you can do!
Many people are surprised to discover one of the unintended or unexpected benefits of writing a book: Opportunities for joint venture projects. Other people in your industry or industries adjacent to your industry will often seek you out in hopes of starting a joint venture project together. This allows the two of you to leverage your combined knowledge to create an information product designed to appeal to all partners’ audiences and, perhaps, to help expand each partners’ influence.
How does the Joint Venture Process Work?
Joint ventures may involve one or more partners who come into the process and collaborate to create products and then promote those products to their email lists and within their social media circles.
The first step is the “meet and greet,” which can, and often does, happen in a virtual environment. One party approaches the other about a possible project collaboration. It helps if the interested party has a specific idea they’re interested in bouncing off the other person and then the magic brainstorming can commence from there.
Next you create the product, dropping a steady stream of hints and buildup to your respective audiences along the way, of course. Then you promote the products in the weeks leading up to the launch (then heavily in the days leading up to the launch) and then you launch your product and watch the magic happen as your wallets and your lists grow.
How does Writing a Book Attract JV Partners?
Writing a book lends huge amounts of credibility to your name in the circles where you travel. Most JV prospects will be in industries that complement your own very nicely. You’re not direct competitors but people who buy your products make excellent target markets for the JV prospect. In addition to lending credibility to your name within your industry, writing a book tells potential partners other things, such as: • You have product creation experience. • You understand the marketing process. • You can finish a product.
In other words, it tells them everything they want to know about your abilities to get things done. Writing a book takes a lot of time and effort; there’s no doubt about that. The fact that you’ve not only written a book, but gone through the marketing process, built a list, and actively participate in social media makes you a hot commodity for JV partners. Just remember to vet your partners well so that you’re not left doing all the work while someone else reaps the rewards of your efforts without contributing much of their own.
Finally, there is no reason for you to wait for joint venture opportunities to present themselves to you. Look around in industries that complement yours. Seek out partners that inspire you or who you believe will inspire your audience and come up with a proposal to present to them. Present your proposal along with your own list of credentials and accomplishments (and perhaps a copy of your book). Then, see what kind of magic you can make happen!
Writing a book offers many benefits to professional coaches. You may be surprised to discover how the process of writing a book can help you jumpstart other projects, such as signature product offerings that gain you more business, a wider presence in your industry, and another avenue for helping others.
Writing Stimulates Creativity
Writing is an utterly creative process. Regardless of the endless hours you spend researching and outlining your book, the time you spend in front of the keyboard pounding out chapters is an entirely creative time that actually serves to feed your creative tendencies. These are the times when ideas, plans, and processes for other projects will come to you.
Take a little time to jot a note so you don’t forget about these new ideas, then get back to work on your book. You want to make sure you don’t loose track of these signature ideas but also that you do not get lost in planning that project rather than completing your book.
Create Mini Classes or Group Coaching Sessions Based on Topics Your Book Covers
Your book offers a straightforward guide your readers can follow to achieve real success. However, diving in deeper to some of the topics your book covers through group coaching and mini classes can help your audience accomplish so much more. Jot down outlines for these classes and group sessions as you are writing those chapters for your book. Your mind is fresh with the details and you can get double rewards for the information you’ve researched.
Consider Developing a Book Series
If not a book series, at least consider creating a workbook series or supplemental planners that are based on your book or topics related to your book. That offers you opportunities for greater profitability while helping your audience transition the principles in your book into actions in their lives. The more books, workbooks, planners, and other products you have available, in addition to your book, the more opportunities you have to earn greater profits from your existing audience.
Kick Your Price Point Up a Notch or Two
Books build confidence and trust among your audience. Now that you’ve written a book, it’s time to consider the value of the courses, products, and coaching sessions you offer and re-evaluate how much you’re charging for your time.
Books create authority and expertise in the eyes of your followers.
Make sure the prices for your new items reflects the added value your time and talent now command. Also take this time to review existing products for ideas about updates and upgrades that can make them more valuable to audiences and help them command a greater price from consumers.
The more time you spend creating products, reworking existing products, and planning out new products for the future, the easier the writing, planning, and publishing process will become for you. The key is to actually start and see how quickly it all comes together for you.
Writing books might seem like a Herculean task but it can provide impressive results for the growth of your business with minimal effort on your part. These are just five ways you can grow your business by writing a book.
Profits from Book Sales
Financial gains from book sales involve money you can then reinvest into your business fueling growth. Not only can you buy better exposure on the World Wide Web, you can hire people to help you do the tedious things that tie up your time and take your time away from the aspects of your business you are most passionate about. Leveraging your time and talents this way alone makes writing a book well worth the time and effort it took to get it written and ready to go.
Gain New Clients, Followers, and Subscribers
There is a certain amount of prestige that goes along with writing a book. Even if you self-publish your book, you will gain a great deal of respect within the coaching and business community simply for having a book available in the marketplace. This respect leads to new social media followers, email subscribers, and paying clients who need the invaluable service you provide. It all started with a blank page you filled with possibilities for yourself and your future clients.
Expand Your Expertise
The fact that you’ve written a book on a subject makes you an expert in the field as far as most people are concerned. But the value of doing so goes deeper than that. In the process of researching and writing your book, you’ve become an expert in your field. You’ve put in the time doing research, expanding your knowledge, and breaking it down into digestible information you share with your readers. That will draw more people to you as a coach and to your book as avid readers look to improve their lives.
Increased Opportunities for Exposure
Exposure comes in many forms. When you write a book, you get even more exposure on multiple fronts. In addition to a wide range of accolades from the book itself, you have the opportunity to tell your story to an even wider audience through: • Book launch parties • Interviews • Speaking engagements • Book signings • Library visits
These are just the beginning. Once you’ve settled into life after the first book, you might even want to consider increasing your exposure by working on a follow-up book, granting interviews, or booking speaking engagements.
Expands Your Reach Allowing You to Help More People Quickly
One on one coaching is a time consuming process that only allows you to work with so many people in a day. A book is something that allows you to help more people with your limited time.
Writing a book won’t solve all the challenges the average coaching business faces. It can be instrumental, though, in helping you to expand your ability to help others while also expanding your own customer base and bottom line at the same time.
Are you looking for new ways to become the life of the party, gain a lot of attention, and be more relevant in the world of social media? Writing a book is the best place to begin. There are many benefits of writing books that dive deeper than the social media front, but your decision to write a book can definitely give your social media presence a massive boost. Here’s what you need to do.
Writing a Book Establishes You as an Expert; Use that to Your Advantage
By the time you finish doing all the research and study required to write a book that is informative and compelling, you will be an expert on the topic. Followers understand the effort that goes into researching and writing a book and that is attractive to them and will attract them to your social media postings where they can learn even more from your insights.
You Get to Publicize Your Book with Fun Social Media Events
Have you ever noticed how the public hangs on every word, every style tip, favorite lipstick shade, and fashion choice of famous socialites like Kim Kardashian and Paris Hilton? Everyone likes to be around someone who is the life of the party. It attracts them to you and has them hanging on your every word.
As an author, you have the opportunity to become the life of the party in your industry leading up to the official launch of your book. Build excitement with pre-launch parties and events plus celebrate post-launch milestones as well. Your followers will adore you for it. Plus, they will share the love by inviting their friends to follow you as well.
Keep the Messages Going Even After Your Launch
Don’t allow the momentum of your book launch die in a post-launch slump. Even if you plan to take a break for a few days following the main event, make sure you have social media messages lined up and ready to go during your downtime. Try to spend a few hours a day, though, reading through comments and responding to your followers to keep interest in you and your book lively.
Respond Directly to Your Followers
Responding to your social media followers is important if you want to become a true social media darling. Reading a book gets you the attention you desire, but building relationships helps you sustain it by making your followers feel important to you and letting them know they can turn to you for advice.
Publicize Local Appearances, Speaking Engagements, Etc. on Social Media
Let your fans know where they can find you. It’s more important than you realize and can make a huge difference for your social media presence and following. Some people have a hard time being the center of attention, but the bigger your following, the more potential for new clients, speaking invites, and joint venture projects.
The great thing about building a bigger, better social media presence is that it is a gift that will continue to give back to you and can be built upon even more through consistent effort with your followers. Whenever you need a big boost, you can always write a new book to net new interest and new followers.
Writing a good book is step one. The next step is getting it to sell. Gone are the days when the big publishing houses scheduled your book tours, television interviews, and radio spots. Exceptions are made for big name authors, of course, but most authors are responsible for their own marketing plans, and having a plan in advance may even assist in winning a publishing contract.
Put yourself in the spotlight.
No more hiding behind the keyboard if you want to make book sales! Be proud of what you’ve produced and tell the world. Not a single soul will know about your book unless YOU tell them about it, via social media, press releases, and publicity events. And just remember: You can’t please everyone so keep your target audience in mind. Don’t listen to naysayers; pay attention to the reaction of your fans.
Perfect writing press releases and newsworthy pitches.
What better way to tell the world about your new book than to write a press release. But to keep your press release from getting hidden at the bottom of the pile, learn how to write it so your book is seen as newsworthy. In media pitches, mention how you are also different from the competition and why you’re the best choice for interview guests. Yes, you want the publicity, but word your releases and pitches so it comes across as a win-win relationship.
Practice your scheduling acumen.
Scheduling interviews, live readings, book signings, your book launch party, and social media promotions takes lots of planning and a calm, patient personality. Add some traveling into the mix and you may want to consider hiring an assistant and/or travel agent to handle the airline flights and hotel reservations. National interviews can be cancelled or added at the drop of a hat so you may have to prioritize on the go. Always have a backup plan if a scheduled event is cancelled so your time isn’t wasted.
Continue connecting with your social media followers.
Consistency is the name of the game when it comes to connecting with your followers online. It’s all about building a trust relationship so your fans know without a doubt that you are credible and not trying to fleece them. Build that relationship, share parts of your life and/or business, be silly, and of course talk about your book. Just don’t hit them over the proverbial head with sales posts consistently. Show them that you’re a real person who cares about helping them more than about selling your book.
Start planning early and use a mind map to guide your marketing plan.
Nothing says unprofessional quicker than a half-baked marketing plan or, even worse, no plan at all. If you want to sell books and expand your reach, planning is vitally important. Start early by brainstorming your ideas and then decide which of these ideas you can pull off based on the date of your book launch. Consider outsourcing any tasks you don’t know how to accomplish so you can move forward with your marketing methods. Save those tasks that you love or at least know how to finish for yourself.
If you’re apprehensive about this solo marketing approach, consider hiring help, either an assistant with marketing and publicity experience or a PR/marketing firm. Keep your budget in mind but also weigh the benefits of each and decide which option will provide the bigger ROI.
Scene A: You wake up refreshed to start your day and can’t wait to sit down to write another chapter (or four!) of your latest book. You adore the writing process and can easily enter your “zone” where time just stands still and your fingers move like the wind across the keyboard.
Scene B: You wake up refreshed to start your day but you do everything else on your to-do list first instead of writing a chapter of the book that you know will boost your business. Procrastination is your friend and the “reasons” you give yourself for not writing are simply excuses.
Writing a book is certainly a great way to boost your credibility, increase your name recognition, and increase your profits but it’s also a mirror we can use to deeply examine our greatest fears and work habits. If writing a book were easy, everyone would be published. Acknowledging and understanding these fears and habits can greatly improve the writing process which, in turn, will make life much easier when you decide to write your next book.
Examine your work habits.
Are you a procrastinator or a “get it done” person? Are you an early morning person or night owl? Can you work with music or podcasts playing in the background or do you need total silence? Every writer has a different method of working and you might just discover something new about yourself during this process. Maybe you prefer nature sounds or white noise as opposed to music with lyrics. Or maybe you can focus better in a coffee house setting instead of in complete silence. No matter what your preferences, use those to your advantage to be more productive.
Discover your fears about the writing process.
Do you dread that blank page staring back at you? Do you fear hearing negative feedback or reviews? Do you fear hiring an editor only to get your manuscript back terribly marked up or changed considerably? Remember that once upon a time even big name authors had to start with a blank page and editors who changed their words. Start your manuscript with a chapter outline and remember that you’re paying an editor good money to make your book its best.
Analyze how disciplined you are when it comes to writing.
There’s no right or wrong method here but knowing if you can work in the zone for hours on end or if you get easily distracted and need to take breaks makes planning your day much easier. If you need to take breaks, incorporate the Pomodoro method into your day. Simply set a timer for 25 minutes and focus on your writing until the timer goes off. Take a 10 minute break, then get back to writing for another 25 minutes. It’s a simple method but you’ll be amazed at how focused you’ll be during those writing sessions.
Is writing your passion or do you fear this will be a wasted effort?
What if you don’t make sales or the response from your audience isn’t as glowing as you had hoped? This is a valid fear, especially if you’re depending on this book to increase your earnings, but you’ll be prepared to conquer this fear by doing market research prior to writing the first page. Is this book topic something your market needs and wants? Can you offer a different spin on this topic that others may have already written about? Whether you feel a passion for writing or you’re certain this will be your only book, you’ll always benefit by doing research.
Acknowledge your insecurities and admit your weaknesses.
No one is perfect nor can you be an expert in everything so if anything about the writing process or the marketing activities scares you, embrace that fear and either conquer it or hire an expert to help you through it. Under this type of spotlight, you may be surprised at what makes your knees shake and what you can handle like a champ. Just don’t let these insecurities sideline your book.
As you can see, writing a book is a wonderful self-discovery tool in addition to a business-builder. Take these discoveries and work with them during this process; you’ll only improve your business and your work habits going forward.