10 Tips for Podcasting Success

As podcasts increase in popularity, listeners have more choices.

So, while you might be ahead of the competition, you should still be thinking about ways that you can make your podcast unique and stand out from similarly themed podcasts.

1. Plan Accordingly.

When making the decision and commitment to podcast, it is important to think beyond the moment. Before starting, think about the time the podcast production will take. How will podcasting fit into a current schedule? How frequently will you podcast? How will hosting of podcasting files be handled? If the podcast is excessively popular, how will fees be generated to pay for hosting? What is the common theme that threads all podcasts in a series together? Think not only of a broad theme, but also various episodic themes that fit into a broader theme. What will make you distinct or different from others podcasting about similar content? By approaching podcasting with a little forethought, you will set yourself up for success.

2. Original Content.

Just like any media company, in order to attract and maintain an audience, you will need to provide original content, or at the very least, present the content in an original way. Think about a long-term strategy that will help your show distinguish itself from others.

3. Get to The Point.

Jibber Jabber is fun, but not to the point of excluding quality content. Listeners in today’s society don’t have time for incessant rambling. If you have a point to make, make it in a reasonable amount of time. Minimize the fluff and focus on quality content.

4. Do Your Homework.

Not only is faulty information a liability, but incorrect information will hurt a broadcaster’s long-term reputation–just like a journalist’s credibility is paramount to their success. It is important that the information that you provide is accurate. While being a shock jock might have short-term appeal to listeners, most will remain loyal to a source that has properly vetted all their information.

5. Consistency.

The best content is consistent content. Podcasts should contain compelling content with episodic titles, that are united in common broad theme. The format of the podcast should be consistent, persistent and stable. Each show should be about the same length and contain a common format.

6. Timeless Content.

Content that is timeless has a long shelf life. Broadcasters will benefit more from content that is timeless and can be effectively archived. “How to” content that solves problems will often have long term appeal and listening life. When choosing topics, consider the long-term effects of a specific piece and determine whether it will fit with the broad theme of the show.

7. Articulate Words.

The quality of the audio content does matter. Think of the last time you heard a good song, on a poorly tuned radio station; regardless of how much you like the song, most of us would move the dial along. Listeners will not want to strain to hear a podcast; pay attention to articulation. Another important item worth noting is that Podcasts have global reach and often global appeal. Minimizing an accent will often extend the podcast’s listening audience.

8. Optimize Podcasts.

Podcast titles should be optimized to incorporate data that relates to the contents of the podcast. Think about the themes when selecting a podcast channel title and description. Use critical and related keywords and phrases that relate to a common theme. The text in the feed is important for both feed optimization and for attracting listeners. Many of the podcast directories index the contents of podcasts using the information contained in the channel and item’s, titles and descriptions. Use these text fields to effectively capture the interest of listeners.

9. Listener Expectations.

Invariably listeners will come to expect certain things from broadcasters. To maintain a listening audience, it is important that broadcasts are consistent and satisfy the expectations of listeners. While it is okay to experiment, straying to far from what a listener expects will often disappoint.

10. Archive.

Many new listeners will want to review previous broadcasts. Consider ways to make older shows available through archives. Archives allow broadcasters another channel to benefit from the content. Maintaining archives of older podcasts might bring in new listeners and satisfy listeners who just can’t get enough. Podcasts require effort, but by following basic guidelines and thinking things through, podcasts can be instrumental in increasing web traffic and communications within a community.

Why Should You Create Your Own Podcast for Your Business?

Why Should You Create Your Own Podcast for Your Business?

Podcasting is a powerful, inexpensive and easy new medium for sharing your message with a focused and passionate audience. As a podcaster you’ll become a recognized expert in your area of interest or expertise.

You can use podcasting to boost your credibility, build your list of customers and gain a fan base very quickly. This makes podcasting a great tool to promote a product or service.

Here are four reasons you need to start a podcast today whether for fun or for business.

1. Become a Recognized Expert or Celebrity in Your Chosen Niche

How would you like to be recognized as an authority in your area of interest or expertise? Podcasts are popping up all over the internet on every imaginable subject. But things are just getting started. Chances are you can still be one of the first to start a podcast in your chosen niche.

You can quickly be recognized as an expert in your field. This is a powerful way to build a following or strong customer base.

Think about when you hear or see someone on the radio or TV. They have instant credibility. As a podcaster you will enjoy the same credibility. People will value your opinion.

You can leverage this position to influence your audience, promote yourself and even make money. If you have an audience that is interested in a specific niche, there will always be others who want to reach that audience, too. This is how you find advertisers or sponsors.

2. Quickly Gain a Very Focused Audience

With the right content, you will gain listeners fast. Not only that, but your audience is potentially worldwide. You can offer quality content to keep in touch with your customers and keep yourself, your product or your service in the front of their mind.

Podcasting is a great way to cut through the clutter and reach your audience. This is not like the radio where your listener is waiting for something that interests him. He has chosen to listen to your podcast because it interests him.

This makes podcasts very effective for promotion, marketing and growing a focused audience.

3. Podcasting is a Convenient, Automatic and Inexpensive Way to Reach Your Audience or Customers

One reason that podcasting has become so popular is that it’s automated. Listeners subscribe to your feed. This means they don’t have to remember to return your site to check for new content. When you post new content, it’s automatically downloaded to your listener.

Because listeners subscribe to podcasts, they have chosen to receive your content. They have already shown interest in your message by subscribing. In addition, a podcast does not get lost in SPAM like with e-mail. You can be sure your message is reaching a focused audience.

This means your content automatically reaches your audience without any barriers increasing the efficiency and ease of delivering your message.

Because your podcast is delivered over the internet, it’s a very inexpensive means of communication.

4. With Equipment You Probably Already Own and For Very Little Cost, Your Podcast Could be Online in Just Hours

All you need to start your podcast is a computer, a microphone and a broadband internet connection. Later, you can buy nicer gear if you want. For now you can get started with very little cost. All you need is something to say and a desire to say it.

If you were to try and do the same thing on the radio, you would have to face all kinds of FCC regulations to learn and follow. Plus you would have the expense of broadcasting. Podcasting removes all of that cost and trouble.

With my how to podcast tutorial web site, your first podcast can be online in less than a day.

SUMMARY

Podcasting is a powerful and easy way to reach a focused audience. Whether for fun or to make money, podcasting allows you to easily reach a focused and loyal audience. You can brand yourself as an expert or celebrity in your niche.

You can get started with no more gear than your computer, a microphone and a broadband internet connection. People could be listening to your podcast in less than a day. Make your voice heard.

Como ser un agente de cambio dentro de tu organización

La palabra “cambio” puede ser intimidante o incluso aterradora para muchas personas.

Es natural para nosotros estar cómodos haciendo las cosas de cierta manera y tener una tendencia a resistir lo desconocido. Desafortunadamente, resistirse al cambio es la razón por la que muchas empresas se vuelven anticuadas y fracasan. Para cualquier organización que busque éxito a largo plazo, el cambio y la gestión efectiva del cambio son críticos.

A la vanguardia del cambio de una organización son los líderes. Es importante que el liderazgo establezca procesos que permitan a sus equipos aceptar el cambio y guiarlos a lo largo del camino. Tener un plan en el lugar es clave. Si bien este plan diferirá de una empresa a otra basándose en valores y metas, hemos identificado cuatro pasos clave que los líderes pueden seguir para ejecutar una administración de cambios efectiva en sus equipos.

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El Desarrollo Personal es crítico para el éxito de un Líder o Ejecutivo

Generalmente nosotros mismos cambiamos por una de dos razones: inspiración o desesperación. Durante años, Jim Rohn destinada a la inspiración, siempre haciendo hincapié en la importancia de asumir la responsabilidad de mejorarse a sí mismo y enseña a alcanzar más, para tener una vida mejor.

¿Quién lo inspiró? Su mentor, quien le dijo: Si usted quiere ser rico y feliz, aprende a trabajar más duro en ti mismo que en tu trabajo. Y así comenzó la creencia de Jim Rohn en la importancia de la superación personal.

En su libro, Las 7 estrategias para la abundancia y felicidad, Jim Rohn escribió un ensayo titulado “El milagro del Desarrollo Personal” en el que explica por qué trabajo en sí mismo es una búsqueda interminable:

Jim Rohn dice que desde que su mentor el Sr. Shoaff, le compartió esa declaración, trabajé duro en mi propio crecimiento personal, y debo admitir que esta fue la tarea más difícil de todos. Pero entender, este negocio del desarrollo personal dura toda la vida.

Verás, lo que queda es mucho más importante que lo que tienes. La pregunta importante en el trabajo no es, ¿qué estoy consiguiendo? ¿En su lugar, usted debe preguntar, en quien me estoy convirtiendo? La mayor parte de lo que tienes hoy en día le ha atraído al convertirse en la persona que eres ahora mismo.

También he encontrado que el ingreso raramente excede el desarrollo personal. A veces el ingreso toma un salto afortunado, pero si no aprendes a manejar las responsabilidades que vienen con él, generalmente se reducirá a la cantidad que usted puede manejar. Si alguien te da 1 millón de dólares, apúrate y aprende a ser un millonario. Un hombre muy rico dijo una vez, “Si se tomara todo el dinero del mundo y lo dividiéramos igualmente entre todos, pronto volvería a estar en los mismos bolsillos de antes.”

Es difícil mantener lo que no se ha obtenido a través del desarrollo personal. Así que aquí está el gran axioma de la vida:

Esto es donde debe centrarse la mayor parte de su atención. De lo contrario, que sólo tendrás que lidiar con el axioma de no cambiar, que es:

21 Días para ser Uno con Dios – Día 13

Josué, el líder responsable de introducir al pueblo de Israel a la tierra prometida, tenía muy claro y definido el honor que significaba servirle a Dios al lado de su familia.

Una familia que ha confiado en Jesús como Salvador y decide servirle, es una familia que asegura su futuro y el de sus generaciones venideras.
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21 Days to be One with God – Day 13

Joshua, the leader responsible for introducing the people of Israel to the promised land, had very clear and defined the honor that meant serving God alongside his family.

[Shareable] But if serving the Lord seems undesirable to you, then choose for yourselves this day whom you will serve, whether the gods your ancestors served beyond the Euphrates or the gods of the Amorites, in whose land you are living. But as for me and my household, we will serve the Lord. Joshua 24:15 NIV [/shareable]

A family that has trusted Jesus as Savior and decides to serve him is a family that assures his future and that of his generations to come.

Service is a token of God’s gratitude for all the benefits he has given us. To serve is to live in the purpose of our life as it is part of our spiritual DNA. Jesus established the model of service so that we could imitate him (for not even the son of man came to serve him, but to serve and to give his life in ransom for many. Mark 10:45 NIV). He inspired us to serve as his example and sacrifice. It is necessary that parents follow the model of Jesus and inspire their children with their example to develop an attitude of service to God and others. Remember that in order for you to meet God someone had to serve his purpose. God has your family so today I know one of them for the sake of God!

21 Días para ser Uno con Dios – Día 12

Todos sabemos que en la unión hay fuerza, y hay mucha más fuerza si te unes a creerle a Dios junto a tu familia.


La familia de Noé fue la única sobreviviente del diluvio (juicio de Dios). Sobrevivieron porque le creyeron a Dios como familia. El proyecto de construir un arca era algo que Noé no podía completar solo, Él necesitaba de su familia. La construcción del arca que Dios le mandó a hacer duró decenas de años (algunos interpretan que fueron más de 100 años). Durante estos años la familia de Noé tuvo que mantenerse firme en su confianza en Dios a pesar de que no pasaba nada de lo que Él había dicho. Seguramente durante el proceso, ellos tuvieron que superar momentos de duda y de inseguridad para continuar con su misión; pero cuando el diluvio ocurrió, ellos pudieron experimentar el gozo y la satisfacción de haberle creído a Dios como familia.

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21 Days to be One with God – Day 12

We all know that there is strength in the Union, and there is much more strength if you join in believing God with your family.


Noah’s family was the only survivor of the Flood (judgment of God). They survived because they believed God as a family. The project of building an ark was something that Noah could not complete alone, he needed from his family. The construction of the Ark that God commanded him to do lasted tens of years (some interpret that it was more than 100 years). During these years Noah’s family had to stand firm in their trust in God even though nothing happened to him that he had said. Surely during the process, they had to overcome moments of doubt and insecurity to continue their mission; But when the flood happened, they were able to experience the joy and satisfaction of believing God as a family.
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21 Days to be One with God – Day 11

It is natural to have the desire that our family will do well, to succeed and that nothing bad happens.

However, these human desires and efforts only have a temporal scope. The truth is that your life on Earth is the preparation for your eternity and the choices you make here will have an eternal impact.
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21 Días para ser Uno con Dios – Día 11

Es natural tener el deseo de que a nuestra familia le vaya bien, que tenga éxito y que no le pase nada malo.

Sin embargo, esos deseos y esfuerzos humanos solo tienen un alcance temporal. La verdad es que tu vida sobre la tierra es la preparación para tu eternidad y las decisiones que tomes aquí tendrán un impacto eterno.
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